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Our Thinking

Twiplomacy 2018

Our Thinking

Twiplomacy 2018

Twiplomacy is the preeminent global study of world leaders on social media, conducted by BCW, a top-three and the first truly integrated global communications agency in the world.

BCW identified 951 Twitter accounts of heads of state and government, foreign ministers and their institutions in 187 countries worldwide. The study analyses each leader’s Twitter profiles, tweet history and their connections with each other.
Data was collected on May 18, 2018 using BCW’s proprietary tools to analyze the 903,450 possible Twitter connections between world leaders. Other variables considered included: tweets, following, followers, the date the user joined Twitter, tweets/day, retweets, percent of retweets, @replies, percent of @replies, tweets retweeted, average number of tweets retweeted.

We also used Crowdtangle.com to capture the historic data for all accounts including the total interactions (likes and retweets), interaction rates as well as all video views and posts over the past 12 months.

BCW looked at each account to see if it has a header picture, if the account is dormant, active or protected, and if the world leader tweets personally. We checked the language the account tweets and checked for the presence of Twitter lists.