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Our Thinking

FIFTH ANNUAL BURSON-MARSTELLER SUPER BOWL SURVEY

Our Thinking

FIFTH ANNUAL BURSON-MARSTELLER SUPER BOWL SURVEY

The findings described here are based on a survey conducted by PSB in partnership with Burson-Marsteller and Fan Experience from January 11th-13th, 2018. The survey was conducted online among a national sample of N=1000 people who plan to watch the Super Bowl this year and who watched the Super Bowl last year.

Press Release

Media Coverage

The Wall Street Journal - Some Companies Play It Safe in Super Bowl Ads

Sporting News - Majority of survey respondents want politics kept out of the Super Bowl

Media Post - Super Bowl LII Fans To Advertisers, NFL: Entertain Me, Keep Politics Out Of The Game

Advance - Competition, Commercials, and Concussions—American Attitudes Towards Super Bowl Sunday

Marketing Dive - Study: 63% of Americans say the Super Bowl is ill-suited for political messages

The New York Times - 'The American Dilemma': Why Do We Still Watch Football? 

The Australian - Super Bowl TV ads go for a warm and fuzzy feel 

Bull Dog Reporter - Most Americans say Super Bowl isn’t appropriate for political messages

Originally broadcast on SiriusXM Channel 111, Business Radio Powered by The Wharton School - The Wharton Sports Business Show Podcast: Fan Experience & The Big 12