FIFTH ANNUAL BURSON-MARSTELLER SUPER BOWL SURVEY
The findings described here are based on a survey conducted by PSB in partnership with Burson-Marsteller and Fan Experience from January 11th-13th, 2018. The survey was conducted online among a national sample of N=1000 people who plan to watch the Super Bowl this year and who watched the Super Bowl last year.
The Wall Street Journal - Some Companies Play It Safe in Super Bowl Ads
The New York Times - 'The American Dilemma': Why Do We Still Watch Football?
The Australian - Super Bowl TV ads go for a warm and fuzzy feel
Bull Dog Reporter - Most Americans say Super Bowl isn’t appropriate for political messages
Originally broadcast on SiriusXM Channel 111, Business Radio Powered by The Wharton School - The Wharton Sports Business Show Podcast: Fan Experience & The Big 12