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Our Thinking

10th Annual ASDA’A Burson-Marsteller Arab Youth Survey 2018

Our Thinking

10th Annual ASDA’A Burson-Marsteller Arab Youth Survey 2018

The 10th Annual ASDA’A Burson-Marsteller Arab Youth Survey 2018 was conducted by international polling firm PSB Research to explore attitudes among Arab youth in 16 countries and territories in the Middle East and North Africa. PSB conducted 3,500 face-to-face interviews from January 21 to February 20, 2018 with Arab men and women in the age group of 18 to 24. The interviews were completed in Arabic and English.

The aim of this annual survey is to present evidence-based insights into the attitudes of Arab youth, providing public and private sector organisations with data and analysis to inform decision-making and policy formation.

The survey is the largest of its kind of the region’s largest demographic, and covers the six Gulf Cooperation Council states (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE), North Africa (Algeria, Egypt, Libya, Morocco, and Tunisia) the Levant (Iraq, Jordan, Lebanon and the Palestinian Territories) and Yemen. The survey did not include Syria due to the civil unrest in the country.

Participants were interviewed in-depth about subjects ranging from the political to the personal. Topics explored included the concerns and aspirations of Arab youth, their views on the economy, international relations and their online shopping habits and their preferred media channels.

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