Even in the age of digital, simple storytelling remains a critical part of communications. Technology companies in particular—with their disruptive and world-reshaping business models—are challenged to tell a simple and compelling story of how their products will change and improve the world. We believe that crafting a simple and powerful story that moves an audience requires a deep understanding of the technology industry space as well as a strong, intuitive sense of the audiences our clients need to reach.
Burson-Marsteller brings both advantages to our engagements, with hundreds of communications professionals with deep experience working alongside technology, telecommunications and media clients. We also have an insights engine that can help us know more than ever about the person we’re talking to—what motivates them, where they live online and off, and their reason to believe in the story you’re telling.