Sports Marketing

Our Capabilities

Sports Marketing

Sports bring people together, and even have the power to heal some of the divisions within our society. From Wimbledon to the Super Bowl to the Cricket World Cup, sports fans across the world speak a universal language. At Burson-Marsteller, we focus on understanding the passion for sports through the eyes of the fan. This approach yields greater insight into fan’s’ desires and expectations, and real engagement with the people who matter most—the spectators.

Our services are fundamental to a sports marketing or events partnership in any city, region or country. We optimize our client’s investment in sports—by working with local, regional and national governments to achieve economic, social and marketing objectives, and by providing insights into all aspects of sport strategy development, event hosting and bidding.