Issues and Crisis
Brands run on reputation and trust. When that trust is compromised or reputation threatened, companies turn to us. We can help you through the most difficult challenges—from natural disasters and litigation to product recalls and corporate financial issues. We’ve handled crises large and small, in most industries and political environments around the world.
Our Crisis Management Network comprises the most trusted senior crisis counselors in our industry, along with experienced political campaign veterans. They understand the mechanics of developing smart messaging, how to manage the media debate and the importance of reaction time in today’s fast-paced digital world.
When the stakes are at their highest and communications matter most, let our experience be your guide. Burson-Marsteller has a long and proven track record of helping corporate management anticipate and handle crises—and protecting and strengthening their reputations.