Effective Date: October 1, 2015



This Privacy Policy covers the use, sharing and retention of data collected by Burson-Marsteller (“Burson-Marsteller”, “we” or “us”) on our corporate website http://www.burson-marsteller.com. Use of our services and visits to our websites are subject to this Privacy Policy. Links from this site to 3rd parties or third parties embedded on this site may have their own policies. Please see our 3rd Party Content section for more information.

Transactional Data

In the course of viewing our website your browser will send certain standardized pieces of data to us to help our web server to better fulfill your request. This information may include:

  • Your IP address and information associated with your IP address, such as: your ISP, your connection type and limited geographical information
  • Your operating system and browser type, which may include information about the type of platform (e.g. smartphone) by which you are accessing the site
  • The URL of the page requested
  • The URL of page linking to (or referring to) the requested page
  • The time the page was requested
  • The success status of the page request
  • Your preferred language
  • Your browser’s ability to process certain content types, for example your browser’s ability to process Flash content
  • Cookies (see Cookies section for more information)

We use transactional data in real time to process your request and respond with appropriate content for your web browser. Additionally, we will store this data in what is commonly referred to as Web Server Logs for various purposes including: security, debugging, visitor intelligence and traffic pattern analysis. We do not link this data to an identity, and we store it only for the period of time generally required by these uses, which will not extend past 24 months.

Personal Data Submission

Our site may contain web forms that will ask for your personal data. Examples of this type of collection are in the Contact area or in the Careers area. This information is voluntarily submitted and used only for the purposes for which it was collected. Please note that information collected in the course of an employment inquiry may be shared with our parent company and/or service providers working on their behalf. This data will be stored and used as necessary to complete the employment application process. We will not use or share personal information submitted to us for any purpose inconsistent with that for which it was provided.

We do not regularly sell, lease, rent or otherwise disclose your personal data to 3rd parties outside of the global Burson-Marsteller group unless otherwise stated herein. We may however share your personal data with authorized 3rd parties that perform services for us. We may also disclose your personal data to 3rd parties based on a valid order from a court or another official body with sufficient authority.

Our services may be provided using resources and servers located in various countries around the world. Therefore we may transfer your personal data outside the country where you use our services, including to countries outside the EU and EEA. In such cases we ensure that the transfer of data takes place in accordance with the applicable law, for example, by using standard agreements approved by relevant authorities (where necessary), by ensuring that the recipient of the data participates in the Safe Harbor Privacy Framework or by requiring the use of other appropriate technical and organizational information security measures.

Burson-Marsteller is the controller of the personal data collected via its website in the way described above. You have a right of access your personal data and may request this data by sending us a written request signed by you or presenting the request personally at our office. You also have the right to demand correction of an erroneous data by contacting us.


A cookie is a small piece of text in the form of a name and value (e.g. zip=30004 or user_id=123456789) that a web server can ask a web browser to store and resend with subsequent requests to the same server. This allows the server to have a “memory” of where the browser has been before or “remember” information that the user has previously given the server so the server does not need to re-ask for information on each page.

Cookies are often categorized as 1st party or 3rd party. 1st party cookies are cookies that are set from, or sent to, the domain that the user currently sees in their browser’s URL bar. For this site 1st party cookies come from www.burson-marsteller.ch. 3rd party cookies are cookies that are set from, or sent to, a domain other than the domain seen in the browser’s URL bar (in this case www.burson-marsteller.ch). 3rd party cookies are possible because multiple providers, and not simply the single entity seen in the URL bar often provide the content within a single webpage. Each party providing content (even content the size of a single pixel which may not be visible) can have the opportunity to set, or receive a previously set, cookie.

We make use of, and directly receive data from, both 1st and 3rd party cookies. In addition to cookies we receive, or have access to, there may be additional cookies received by other 3rd parties over whom we have no direct control. Please see 3rd Parties on Our Sites for more detailed information.

We use our cookies on our sites both to ensure the proper operation of the webservers, including debugging and security, as well as for analytics and site usage analysis. Our first party cookies are not used for advertising purposes, and we do not store or reference personal information in these cookies.

You can administer the functioning of cookies via your web browser settings. However, disabling cookies may prevent you entirely or partially from using or seeing specific features on some of our websites and services.
Social Media

Our sites contain both links to social media and content served directly by social media providers. If you have a previous relationship with a social media provider, they may be able to identify you from this content or by visiting their site. Such content may also identify you even if you don’t have an account with the social media provider of that media. Please see your social media provider’s terms of service or privacy policy to learn more about their practices.

3rd Parties on Our Sites

In addition to data we directly collect, and data collected on our behalf through 3rd party service providers operating on our behalf, our sites may contain additional 3rd party content from companies over whom we do not have direct control. While these companies won’t have the same ability to collect new data through user forms as described in our Personal Data Submission section above, they will collect data similar to what we describe in the Transactional Data section above and may have their own cookies. These parties can change from time to time, but may currently include:

  • Aggregate Knowledge – agkn.com
  • AOL – atwola.com
  • AppNexus – adnxs.com
  • AudienceScience – revsci.com
  • Bizo – bizographics.com
  • Blue Kai – bluekai.com
  • Chango – change.com
  • Comodo – comodoca.com
  • Datalogix – nexac.com
  • Digicert – digicert.com
  • Dstillery – media6degrees.com
  • Facebook - facebook.com
  • GoDaddy – godaddy.com
  • Google - doubleclick.net, google-analytics.com
  • Issuu – isuu.com
  • LinkedIn – linkedin.com
  • LiveRamp - rlcdn.com
  • MediaMath – mathtag.com
  • Microsoft – bing.com
  • Neustar – adadvisor.net
  • Nielsen - exelator.com
  • RU4- ru4.com
  • ScorecardResearch - .scorecardresearch.com
  • ShareThis – sharethis.com
  • Symantec – symcd.com
  • Tapad – tapad.com
  • Trade Desk – adsrvr.org
  • TubeMogul – tubemogul.com
  • Turn – turn.com
  • Yahoo! – yahoo.com

These 3rd parties may use cookies for advertising purposes including targeting and measurement. To opt-out of many third party cookies, or for more information on general cookie controls, please visit http://www.aboutads.info/choices/.


We are using developed industry standard security framework that encompasses physical, administrative and technical measures designed to protect consumer and other sensitive client information. Our hosting environments and security measures are regularly reviewed and assessed by independent third parties. However, we do not guarantee that your information will be completely secure despite our reasonable efforts, and you assume this risk by using this site.

Applicable Law

This Privacy Policy shall be governed and construed in accordance with the laws of Switzerland, excluding its choice of law provisions.

Contact Us

If you have questions, comments or concerns about this this policy or about personal information we may control you can reach us by email at privacy@bm.com.

Changes to this Privacy Policy

We reserve the right to alter this Privacy Policy in our sole discretion from time to time or as our business changes. Amendments to this Privacy Policy take effect when they are notified by us, e.g. on our website. Using our services or websites after the Privacy Policy have been amended shall constitute acceptance of said amendments. We encourage you to periodically check back and review this Privacy Policy.