U.S. Vice President; Chair, U.S. Consumer and Brand Marketing Practice
Kyle Farnham is Chair, U.S. Consumer and Brand Marketing Practice. He is responsible for building the practice’s extensive portfolio and helping grow consumer brands.
Kyle spent the past 17 years as Managing Director with MSLGroup in Atlanta. In that role he led the full-service office representing a diverse group of consumer and B2B clients, including Abbott, Comcast, The Home Depot, Merial, RaceTrac and VF Corporation, among many others, and was responsible for strategic direction, growth, operations, new business and marketing for the office. He spearheaded the development of a full-service digital marketing and social media offering and team, including the build out of the office’s in-house content production capability. This work established the Atlanta office as a digital marketing and social media center of excellence for MSLGroup in the U.S.
Before that he spent 10 years as Account Director and Practice Leader for MSLGroup’s Consumer Marketing Group, leading strategy, concept development, program design and execution for more than 100 campaigns, announcements, special events, product launches, sponsorship activation programs and community relations initiatives for clients including The Coca-Cola Company, Chevron/Havoline, General Motors/Chevrolet, The Home Depot, IRWIN Tools, The Krystal Company and Philips, among others. He also spearheaded some of the agency’s largest PR-driven sponsorship activation programs, including four Olympic sponsorship campaigns.
Under Farnham’s leadership, his teams have won PRWeek Awards, PRSA Silver Anvils, SABRE Awards from The Holmes Report and PR News Platinum PR Awards for national consumer campaigns.
Earlier in his career, Farnham was Director of Public Relations for Mizuno USA, Inc. He began his career in New York, working at Morgen-Walke Associates, GTFH Public Relations and Taylor.
Farnham earned a B.A. in politics from The Catholic University of America.