Horizontal Holding Company Team to Establish Oracle as the Leader in Cloud Computing

NEW YORK, May 5, 2015 – Burson-Marsteller, a leading global public relations and communications firm, today announced that Oracle, one of the world’s leading engineers of hardware and software that work together both in the cloud and in data centers, has assigned its global products and services business to the newly created Team Oracle led by Burson-Marsteller.

The multi-agency team will work with Oracle to position its products and services portfolio as leaders in the cloud computing space. The team of technology specialists across WPP’s communications agencies offers an unrivaled blend of expertise spanning all facets of enterprise technology, corporate reputation, thought leadership, trend-based media relations, influencer targeting and analytics measurement. The blended team will be led by Rowan Benecke, Global Technology Practice Chair, Burson-Marsteller.

“We chose Burson-Marsteller and the WPP team because it has the competitive fire, focus, big data-driven tools and engineering skill to help drive communications strategy grounded in quantitative observation,” said Bob Evans, Chief Communications Officer, Oracle. “The team’s global footprint and rigorous focus on driving outcomes for clients make them the perfect partner for Oracle.”

Don Baer, Worldwide Chair and CEO of Burson-Marsteller, added: “Oracle is one of the great companies of the entire technology sector, and we are excited about the strong endorsement this engagement represents of Burson-Marsteller and enterprise technology expertise across WPP’s public relations and public affairs firms. We will bring together decades of category expertise with deep insight into how the market is evolving and the buyer is changing to drive measurable business results for Oracle.”


About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leading communications services network. For more information, please visit bm.com.