WASHINGTON, D.C., July 21, 2014 – Burson-Marsteller, a leading global public relations and communications firm, today announced that the White House Director of Broadcast Media Dag Vega will join the firm as Managing Director, effective August 4. Vega will provide senior strategic communications counsel and media advice to the agency’s clients across practices and will help clients engage with audiences across multiple media platforms. He will be based in Washington, D.C., and report to Ann Davison, U.S. Chair of the Public Affairs & Crisis Practice.
“Dag has an unparalleled background at the highest levels of strategic communications and will be a tremendous addition to our efforts to be the best ideas-driven and results-oriented communications firm in the world,” said Donald A. Baer, Worldwide Chair and CEO of Burson-Marsteller. “We are all excited to have Dag join us and bring to our clients the best-in-class strategic and creative thinking, strong relationships and get-it-done spirit that grow out of his political and White House experiences.”
Vega has served as Special Assistant to the President and Director of Broadcast Media at the White House since 2009. Vega managed all of President Obama’s television appearances, as well as the booking program for administration officials on cable news and morning shows. Additionally, he served as the primary liaison and spokesperson for television contacts and provided media training for administration officials. He is also credited with helping to make late-night comedy shows a legitimate vehicle for presidential interviews. Before joining the White House, Vega was the Director of Surrogate Press for the Obama for America Campaign where he supervised the television booking operation.
“I am proud to join the talented team at Burson-Marsteller and look forward to helping the firm’s clients with communications strategies that will lead to action and drive measurable business results,” said Vega.
Earlier in his career, Vega served as Deputy Communications Director for the Democratic National Committee, as Director of Television News for the Kerry for President Campaign and as National Press Secretary for Constituency Press during the Gore for President Campaign. Vega also has worked as a Senior Associate at GMMB Inc. and in the White House Office of the Press Secretary during the Clinton Administration.
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 72 offices and 87 affiliate offices, together operating in 112 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leading communications services network. For more information, please visit bm.com.
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