HONG KONG, October 12, 2016 – Burson-Marsteller, a leading global strategic communications and public relations firm, has appointed Noëlle Gahan as Managing Director, supporting the global Huawei business as deputy Key Client Relationship (KCR) Leader. Gahan is based in Hong Kong.

Gahan is responsible for supporting Huawei across its Corporate, Carrier, Enterprise and Consumer business groups, including work for the Honor digital native smartphone brand and the fixed and wireless networks product lines. She will be focused on Huawei full-time to grow the business and partnership as it expands its reach around the world and continues to increase global market share.

Gahan brings with her more than 25 years of marketing experience across Asia-Pacific, mainly in China and Hong Kong, with leading technology multinationals including Cisco, Tektronix and Hewlett Packard, where she has held senior in-house roles responsible for strategic planning, product marketing, marketing communications and building partnerships. At Cisco, she led the Service Provider consulting practice in Hong Kong and China, building a team of consultants focused on helping telco customers accelerate revenue generation. At Tektronix, Gahan managed the marketing team in the broadcast industry shift from analog to digital, positioning the company as a systems solutions provider through alliance building, internal restructuring, and channel alignment. As APAC Marketing Services Manager at Hewlett Packard (Test & Measurement), she was responsible for improving sales and marketing productivity and built a focused consulting sales force, transforming the team from product to industry focused and developing the regional sales capability.

“Noëlle’s appointment further enhances our ability to meet the evolving needs of this key global client,” said Alastair Monteith-Hodge, Regional Managing Director and Global KCR Leader for Huawei at Burson-Marsteller Asia-Pacific, to whom Gahan will report. “In all of her previous roles, Noëlle has successfully initiated and implemented major business process changes to accelerate growth that were later implemented globally. She is a true agent of change and her experience will enable us to develop tailored strategies to help drive business both in Asia and abroad.”

About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit www.burson-marsteller.com.