THE HAGUE, September 2, 2015 – Burson-Marsteller, a leading global public relations and communications firm, today announced that Johan Nijlaan has been named CEO of Burson-Marsteller Netherlands, effective  October 1, 2015. Nijlaan takes over from Kees Boef who has led the agency successfully since 2008 and is leaving to take on an in-house role. Nijlaan joined Burson-Marsteller in 2014 as Managing Director and will focus on continuing the steady growth of Burson-Marsteller in the Netherlands.

Nijlaan has more than 17 years’ experience in PR and communications and has provided strategic advice to clients in numerous industries – from financial services to food, technology and energy. He has a strong background in integrated communications, with experience in launching social media platforms, online news rooms and online thought leadership platforms as well as with developing and distributing content. He is also an expert crisis & issues advisor and has advised clients during reorganisations, labour tension, incidents, product recalls and M&A.

Nijlaan began his career at Davies Associates PR in London. After returning to the Netherlands he joined an international agency in the Benelux to lead their corporate communications practice. He has also held a number of international roles, including The Hague and New York.

“Burson-Marsteller Netherlands has had double-digit growth in each of the past few years. Johan has been an instrumental part of this success since he joined and I am confident that under his leadership the agency will continue to grow and provide cutting-edge strategic communications counsel to our Dutch clients, as well as international clients that need our services in the Netherlands. Johan is a highly experienced client leader and his strong integrated communications background fits very well with our digital and social strategy. I would also like to thank Kees for everything he has done for Burson-Marsteller and wish him success in his new endeavor,” said Jeremy Galbraith, CEO of Burson-Marsteller Europe, Middle East and Africa and Global Chief Strategy Officer.

“I am very excited about taking on this new role at Burson-Marsteller. I am happy to continue working with the strong Burson-Marsteller team in The Hague, to deliver evidence-based and creative work together – as well as to join the EMEA leadership team and contribute to growing Burson-Marsteller in the region. I want to ensure that Burson-Marsteller in the Netherlands continues to grow and further develop our expertise in the full spectrum of strategic, integrated communications services,” said Nijlaan.


About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and programme execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leading communications services network. For more information, please visit