NEW YORK, June 18, 2015 – Burson-Marsteller, a leading global public relations and communications firm, today announced Heidi Sinclair has rejoined the firm as Senior Strategist. Sinclair is a 30-year communications and marketing veteran who combines strategic consulting with operational strength and whose expertise spans the technology, philanthropy, entertainment and media, financial services and packaged goods industries.
“Heidi has extensive experience across a variety of businesses and a proven track record in building brands and delivering creative, results-oriented service to clients,” said Michael Law, Burson-Marsteller U.S. CEO. “We are delighted to welcome Heidi back to Burson-Marsteller, as she exemplifies the kind of world-class talent we want driving our clients’ businesses forward.”
Sinclair previously spent 10 years at Burson-Marsteller in two leadership positions. Most recently, she served as the CEO of Burson-Marsteller EMEA and managed more than 60 operations across the region. Before, she was Global Chair of Technology for the firm, where she spearheaded a worldwide team working on technology clients in the enterprise hardware and software categories, among others. Most recently, Sinclair has been an independent advisor on leadership, communications and philanthropy to clients in the fashion, entertainment, beauty, technology and consumer goods industries.
Sinclair previously served as the first Chief Communications Officer for the Bill & Melinda Gates Foundation, where she built and ran the marketing, communications and content functions, served as spokesperson and supported Bill and Melinda Gates’ transitions to the foundation. Earlier in her career, as an executive at talent agency International Creative Management, Sinclair ran its corporate, digital, gaming, celebrity estates and investment transaction businesses. Sinclair founded two media and communications companies, the latter one pioneered branded content and was eventually folded into Warner Brothers. Sinclair also held executive roles in strategy and communications at Borland and Lotus Development when they were software industry leaders.
“I’ve returned to Burson-Marsteller again and again because of its long tradition as an intellectual powerhouse—providing the strategy and programs that change the course for its clients, “ said Sinclair. “At this point in my career, there is nothing better than engaging, creative work done in concert with an incredibly talented group of communications experts.”
Sinclair is a graduate of Stanford University and an award-winning poet. She frequently writes and speaks about innovation and the future of media as a contributor for CNBC, CNN, Fortune, Techonomy and in her blog for the Huffington Post.
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 84 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a unit of WPP, the world’s leading communications services network. For more information, please visit bm.com.