NEW YORK, December 8, 2017 – Jodi Brooks, Jane Madden and Thekla Eftychiadou, top professionals at Burson-Marsteller, one of the world’s leading strategic communications and public relations firms, were recently honored with PR News awards for their contributions to the public relations industry. Brooks and Madden were awarded PR News PR People Awards as Team Leader of the Year and PR Professional of the Year (Agency), respectively. PR News PR People Awards is an international competition that recognizes top talent whose work is influencing the communications field. Eftychiadou has been named to PR News Top Women in PR list for 2017.
“Jodi, Jane and Thekla are outstanding contributors to Burson-Marsteller and to the industry,” said Mike Fernandez, U.S. CEO, Burson-Marsteller. “Jodi’s energy and command of PR are contagious and are mirrored by her team members and their work. Jane’s intuition and leadership in the environment, social and governance space are unparalleled—her clients and peers are constantly learning from her. And Thekla’s extraordinary work and integrity inspire those around her to work hard and get things done. It is an honor to have such talented women among our leadership here at Burson-Marsteller, and I join PR News in praising these great communicators.”
Jodi Brooks is a member of the Burson-Marsteller U.S. Leadership Team and serves as Chair of the U.S. Technology Practice. Brooks brings more than 16 years of technology and global account management experience. Over the course of her career she has worked on a wide variety of leading brands including AT&T, Bausch + Lomb, Honeywell, HP, Huawei, Kodak, Oracle, Samsung, Verizon Wireless, Zebra and more.
“I am thrilled to accept this award and do so on behalf of my whole team,” said Brooks. “Talent is the most critical currency in our industry. To serve our clients best, I knew I had to build the strongest team in the industry. It is a pleasure to work with such a talented group of people.”
Jane Madden is a Managing Director in Burson-Marsteller’s U.S. Corporate & Financial Practice and a corporate responsibility thought leader with 25 years of experience as an authority on ESG (environmental, social and governance) strategy, performance and communications. At Burson-Marsteller, Madden advises Fortune 500 companies in the apparel, consumer product groups, energy and healthcare industries on social impact, executive positioning and stakeholder engagement.
“Now more than ever companies need to integrate ESG policies and actions to achieve business goals, meet stakeholder and shareholder demands and build reputations,” said Madden. “I take great pride in working on these initiatives with my clients every day, and I thank PR News for this recognition of my work.”
Thekla Eftychiadou is a Senior Director in Burson-Marsteller’s U.S. Technology Practice. Over the last decade, she has served as a strategic consultant for Fortune 1000 technology leaders including HP, SAP and most recently Zebra Technologies. She is a recognized resource in building award-winning, industry-recognized communications campaigns. She also recently won the Bronze Stevie Award in the “Woman of the Year – Advertising, Marketing and Public Relations” category at the 14th annual Stevie Awards for Women in Business.
“In a world where the rapid adoption of digital technologies is shifting the market dynamics, the role of communications in effectively managing business transformations is key,” said Eftychiadou. “I am honored to guide clients through their communications journeys and to be recognized by PR News for this work alongside incredible female leaders in our industry.”
The PR News PR People Awards were presented at a ceremony at the National Press Club in Washington, D.C. on December 5. PR News will celebrate honorees of its Top Women in PR 2017 list at an event in New York City on January 23, 2018.
Burson-Marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit www.burson-marsteller.com.