SHANGHAI, July 13, 2016 – Burson-Marsteller, a leading global strategic communications and public relations firm, today announced two new appointments to its senior leadership team in Shanghai – Rebecca Chiou as Senior Director of Sports Marketing and Branding, and Chris Luan as Director of Healthcare. Both Chiou and Luan report to Candice Yeo, Market Leader & Managing Director, Burson-Marsteller Shanghai.
With over 15 years of integrated marketing experience in both China and the U.S., Chiou brings a wealth of industry knowledge and experience to Burson-Marsteller. Most recently, she was a Director at DeVries Global in Beijing where she was responsible for a broad range of clients across the consumer goods sector, specializing in sports marketing and large-scale event management for clients such as adidas, SWATCH, Proctor & Gamble, KOLON SPORT and New Balance.
Luan joins Burson-Marsteller from APCO Worldwide where she worked with leading healthcare companies including GSK, Johnson & Johnson and Sanofi on consumer education, perception change, brand reputation management, issues handling and internal communications programs.
“Burson-Marsteller Shanghai has developed a strong sports marketing team, and we are committed to growing our healthcare practice,” said Yeo. “We look forward to the contributions that Rebecca and Chris will bring to their respective fields as our Shanghai office continues to build new business momentum and gain market share.”
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Burson-Marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leading communications services network. For more information, please visit www.burson-marsteller.com.