NEW YORK, May 28, 2015 – Burson-Marsteller, a leading global public relations and communications firm, today announced its pro-bono engagement with AIDS/LifeCycle, a fully supported seven-day, 545-mile bicycle ride from San Francisco to Los Angeles that raises awareness and funds for the treatment of HIV/AIDS. Burson-Marsteller will provide media relations, social media engagement, and content production and distribution services for the ride, which will take place from May 31 to June 6, 2015, and the firm has fielded a team to cycle the route.
Now in its fourteenth year, AIDS/LifeCycle raises money and awareness for its co-producers, the Los Angeles LGBT Center and the San Francisco AIDS Foundation. The funds raised from the event will help these nonprofit organizations work to reduce new HIV infections, provide medical services and improve the quality of life for people living with HIV/AIDS.
“There are 1.1 million people living with HIV in the U.S. and more HIV-positive individuals live in California than in any other state in the nation,” said Gregory Sroda, AIDS/LifeCycle Senior Director. “Increasing the public’s awareness about HIV/AIDS is a key factor in the fight to end transmission, and I’m confident that Burson-Marsteller will help us elevate awareness for AIDS/LifeCycle’s mission.”
Added Michael Law, Burson-Marsteller U.S. CEO, “AIDS/Lifecycle raises much needed funds for organizations dedicated to bmsitereducing new cases of HIV as well as improving the quality of life and care to those living with the disease. Burson-Marsteller is proud to join with these organizations to make a difference in combating one of the most defining health issues of our lifetime.”
AIDS/LifeCycle is a fully-supported, seven-day bike ride from San Francisco to Los Angeles. It’s a life-changing ride—not a race—through some of California’s most beautiful countryside. AIDS/LifeCycle is co-produced by the Los Angeles LGBT Center and San Francisco AIDS Foundation and is designed to advance their shared interest to reduce new HIV infections and improve the quality of life for people living with HIV/AIDS. Visit us at aidslifecycle.org.
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 72 offices and 87 affiliate offices, together operating in 112 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leading communications services network. For more information, please visit bm.com.