SANTIAGO, Jan. 28, 2015 — Burson-Marsteller, a leading global public relations and communications firm, recently announced that León Guzmán has been named Market Leader of Burson-Marsteller Chile. Guzmán will lead a multidisciplinary team of consultants working in the areas of public and corporate affairs, technology, brand communication, reputation management, crisis and digital strategies.
Guzmán has more than 20 years of experience in communications consulting, specializing in corporate social responsibility, sustainability strategies, political communications, public affairs and crisis management.
“León is joining the largest and strongest network of communications and public relations agencies in our region, contributing his expertise to our 16 offices in Latin America on key issues such as sustainable development, creating shared value and strategic leadership,” said Claudia Adriasola, Chief Operating Officer of Burson-Marsteller Latin America. “We are confident that with León, we will continue to further strengthen our operations in Chile.”
Prior to joining Burson-Marsteller, Guzmán was Managing Partner of Add-Value, a consultancy specializing in sustainable development, corporate social responsibility communication and cultural change. In this position, he advised publicly traded and privately held organizations such as BASF, the Chilean Ministry of Defense, Clínica Las Condes, CODELCO, Compensation Fund Heroes, Copec, Kinross, Federation of Coffee Growers of Colombia, Nestlé, MASISA S.A., and Walmart Chile, among others. Before that, he held senior positions at Newlink Group, Ozono 3, Walmart Chile, Acción RSE, The Newfield Network and Hill & Knowlton Captiva.
Burson-Marsteller Chile has consolidated its client portfolio with multinationals such as Ford, Marine Harvest, P&G, Sun International and Grünenthal Group. “Burson-Marsteller Chile had a strong year in 2014 in terms of new business growth and we look forward to continuing that positive trend in 2015,” said Guzman. “Building on that success and continuing to establish Burson-Marsteller as the best ideas-driven, results-oriented, evidence-based firm in Latin America will be among my primary goals in my new position,” added Guzman.
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leading communications services network. For more information, please visit www.burson-marsteller.com.