Tracking Technology Company Selects Burson to Elevate Brand in More Than 11 Countries and Reinforce its Leadership in the Internet of Things

NEW YORK, Oct. 20, 2015 – Burson-Marsteller, a leading global public relations and communications firm, today announced that Zebra Technologies Corporation, a global leader in solutions and services that provide real-time visibility into organizations’ assets, people and transactions, has selected Burson-Marsteller as its agency of record. Burson-Marsteller will serve Zebra in more than 11 countries across North America, EMEA and Latin America.

“Our companies are a strong match given we both focus on creating customer value through data and analytics,” said Therese Van Ryne, ‎Head of Global PR and Analyst Relations, Zebra Technologies. “We are impressed by Burson-Marsteller’s insights into our audience and understanding of our market. The firm has deep understanding of the business opportunity the Internet of Things (IoT) represents for Zebra.”

Burson-Marsteller will provide corporate and product communications services to help Zebra elevate its brand among senior executives in Fortune 1,000 companies and communicate the unique value of Zebra’s real-time visibility into physical assets as it relates to the growing IoT market. In addition, the firm will deploy its Fan Experience offering in leveraging Zebra’s partnership with the NFL to raise awareness for the company’s broad portfolio of solutions to help organizations gain greater visibility into their operations.

Donald A. Baer, Worldwide Chair and CEO, Burson-Marsteller, said, “All of us at Burson-Marsteller are excited to work with Zebra as it continues to lead in innovations in the enterprise asset intelligence sector around the globe. We are looking forward to applying our evidence-based communications approaches to helping Zebra achieve significant business results and global leadership.”

Rowan Benecke, Global Technology Practice Chair, Burson-Marsteller, added: “Zebra is a great example of a company that continues to reinvent itself to best address the continually evolving needs of business. Historically a leader in its industry, Zebra now has an opportunity to create a new industry category in an era in which CEOs are increasingly using ‘Big Data’ to inform corporate strategy and are looking for ways to capitalize intelligently on the business opportunities of the IoT.”

About Zebra Technologies
Zebra (NASDAQ: ZBRA) makes businesses as smart and connected as the world we live in. Zebra tracking and visibility solutions transform the physical to digital, creating the data streams enterprises need to simplify operations, know more about their businesses, and empower their mobile workforces. For more information, visit

About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leading communications services network. For more information, please visit