Agency is First Mover with Team Dedicated to Strategic and Communications Counsel on
Eventual Market Entry into Cuba

NEW YORK, July 2, 2015 – Burson-Marsteller, a leading global public relations and communications firm, today announced the launch of the Burson-Marsteller Cuba Specialty Team, a new US-based offering that provides clients with strategic counsel on the political and economic environments in both the U.S. and Cuba, as well as advice and guidance in planning for and communicating effectively about eventual Cuba market entry.

“The Obama administration’s decision to reinstate diplomatic ties with Cuba, and the evolving regulatory situation, make clear there will be significant opportunities for many enterprises in Cuba,” said Donald A. Baer, Burson-Marsteller’s Worldwide Chair and Chief Executive Officer. “To take advantage of those opportunities successfully, organizations will require counsel that provides comprehensive expertise about this evolving market.”

The Burson-Marsteller Cuba Specialty Team provides a varied portfolio of services to help clients analyze policy developments in the U.S. and Cuba, as well as position their organizations for success. Those services include real-time analysis of U.S. government policy developments and strategic communications planning and execution, including digital and social media outreach.

The Burson-Marsteller Cuba Specialty Team will be led by Ramiro Prudencio, President and CEO of Burson-Marsteller Latin America, based in Miami, and include professionals across Burson-Marsteller and several sister firms, including grass-roots communications firm Direct Impact and public-opinion research firm Penn Schoen Berland. “Burson-Marsteller has a long history of supporting clients on complex, cross-border issues in Latin America and across the world,” said Prudencio. “This new team will apply a multi-disciplinary approach to help clients plan and execute effectively for what is a unique opportunity to build business in Cuba, consistent with US regulations.”

About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leading communications services network. For more information, please visit bm.com.

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