Creative Content Offering Builds on the Firm’s Legacy in Evidence-Based Communications
NEW YORK, April 23, 2015 – Burson-Marsteller, a leading global public relations and communications firm, today announced the U.S. launch of Burson-Marsteller StudioB, a fully integrated, real-time, data-driven center of creativity, content production and distribution.
Burson-Marsteller StudioB will build an integrated approach that cuts across practice groups to provide clients with the most innovative creative and strategic communications services. It combines the firm’s proprietary data analytics and leading Web data tools, opinion polling and research capabilities with full-service creative and production capabilities to coordinate and scale the most creative, data-driven content with distribution across all traditional, digital and social media channels.
“StudioB is designed to take full advantage of the major marketplace changes emerging across our business around the rapid convergence of communications, marketing and media,” said Donald A. Baer, Worldwide Chair and Chief Executive Officer, Burson-Marsteller. “StudioB pulls together many of our innovative services to provide a fully integrated, real-time, data-driven center of creativity, content production and distribution, all aimed at providing our clients with the best cutting-edge service possible.”
Burson-Marsteller StudioB is currently being rolled out across the firm’s U.S. offices, beginning in New York, Washington, D.C. and Chicago, with global expansion expected.
“Access to rich data and information about the world around us presents an enormous opportunity for the public relations industry, but the data alone is meaningless if it doesn’t inspire a unique insight and creative expression that can be executed in real time,” said Michael Law, Burson-Marsteller U.S. CEO. “That is precisely what we can now accomplish with StudioB.”
Added Thomas Gensemer, U.S. Chief Strategy Officer, “At its core, StudioB realizes the potential of delivering the right content, to the right people, at the right time. It is both a new offering for clients looking for always-on, cross-channel content solutions, and a unified methodology to leverage our talented experts across the world.”
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leading communications services network. For more information, please visit bm.com.