NEW YORK, May 24, 2017 – Burson-Marsteller, a leading global strategic communications and public relations firm, today announced it won three awards at The Holmes Report’s 2017 SABRE Awards EMEA. The awards honor superior achievement in branding, reputation and engagement across the Europe, Middle East and Africa region. The winners were announced last night at a gala ceremony in London.
“We are very proud of these award-winning campaigns and the teams that made them happen,” said Don Baer, Worldwide Chair and CEO, Burson-Marsteller. “Our EMEA team is leading some of our most innovative work in the world, and these awards are a great tribute to our colleagues and client partners across the region.”
Burson-Marsteller’s honors include:
- A Gold SABRE in the Chemicals and Industrials category for “a-ha – Eternalized by Hydro in Virtual Reality” – Norwegian Hydro with Burson-Marsteller Oslo
- A Gold SABRE in the Educational Cultural Institutions category for “When the Ravann Makes Its Way to the Notation System” – ABAIM with Blast Burson-Marsteller
- A Gold SABRE in the France geographic category for “This Cob is Amazing!” – French corn/maize industry bodies (AGPM, FNPSMS, Gnis) with Burson-Marsteller I&E
Burson-Marsteller also won two In2 SABRE Awards, which recognize excellence in various categories of innovation and insight—with an emphasis on content creation—as well as PR agency management and marketing. The firm was honored in the PR Agency Citizenship category for “G(irls)20 2016 Summit” on behalf of G(irls)20 and in the Thought Leadership in PR category for “Inside the Hearts and Minds of Arab Youth: The Eighth-Annual Arab Youth Survey 2016” developed by ASDA’A Burson-Marsteller.
“We are extremely honored to have our work recognized by The Holmes Report and the SABRE jurors,” said Ramiro Prudencio, CEO, Burson-Marsteller EMEA. “Just as importantly, we thank our clients for trusting us to push beyond convention and test boundaries to help their organizations succeed. These campaign awards recognize our terrific colleagues across the EMEA region who bring exceptional strategic and creative thinking to our clients every day. I am very proud of their great work.”
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit www.burson-marsteller.com.