OSLO, December 12, 2014 – Burson-Marsteller, a leading global public relations and communications firm, today announced that Morten Pettersen has been appointed Nordic CEO of Burson-Marsteller as part of a strategy to further strengthen the company’s leading position in the Nordic region.
Burson-Marsteller has offices in Oslo, Stockholm, Copenhagen and Helsinki. It recently launched a Nordic corporate reputation study that looks at the drivers of reputation of over 100 companies operating in the Nordic region.
“Burson-Marsteller has ambitious plans in the Nordic countries, where we already have a leading network. Morten is one of the strongest leaders within Burson-Marsteller EMEA, having successfully led and grown our operations in Norway over the last two-and-a-half years. His proven track record makes him the right man for this key role,” said Jeremy Galbraith.
Morten Pettersen was appointed CEO of Burson-Marsteller Norway in April 2012, having joined the company in 2010 as Deputy CEO. Until taking over as CEO, Morten headed up the corporate practice, building a strong portfolio of clients and strengthening Burson-Marsteller Norway’s M&A related communication services.
He started his career in politics when he was appointed political adviser to the Minister of Higher Education and Research Gudmund Hernes at the age of 25. Pettersen stayed in government for four years, during the Labour government led by Prime Minister Gro Harlem Brundtland, who later became the President of the World Health Organization. Prior to joining Burson-Marsteller Pettersen was owner and CEO of the communications agency Agendum, which he led and built up over 10 years.
“Burson-Marsteller has a strong and highly experienced team in the Nordic countries. There is a growing demand for our services, and we see an increasing number of multinational companies investing in the region. I look forward to working together with the Nordic leadership team to build an even stronger Nordic offering,” said Pettersen.
In addition to leading the Nordic region, Morten Pettersen will continue in his current role as CEO for Burson-Marsteller Norway, joining a strong leadership team that includes Nikolaj Buchardt, CEO Burson-Marsteller Denmark, Jouni Heinonen, CEO Pohjoisranta Burson-Marsteller in Finland and Helena Olsson, CEO Burson-Marsteller Sweden. He will also supervise Burson-Marsteller’s affiliated operations in the Baltic Countries.
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leading communications services network. For more information, please visit bm.com.