HONG KONG SAR, October 15, 2014 – Burson-Marsteller, a leading global public relations and communications firm, today announced the appointments of Alastair Monteith-Hodge as Managing Director, and Thomas Tang as Regional Director of Digital. Both Monteith-Hodge and Tang are based in Hong Kong SAR and will report to Margaret Key, Chief Operating Officer, Burson-Marsteller Asia-Pacific.
Monteith-Hodge is a seasoned communications strategist specializing in reputation management, crisis communications, internal and external communications and executive training. He joins Burson-Marsteller from the Children’s Cancer Foundation, where he served as Chief Executive Officer from 2011 until 2014. In this role, he successfully implemented plans and processes that positioned the organization for growth, and further aligned it with its core mission.
Monteith-Hodge’s extensive industry experience spans both agency and in-house, including nine years as the Managing Director of Momentum54 Communications, a firm he founded and grew, as well as Edelman and Hill & Knowlton in both Hong Kong and Taiwan.
In his new role, Monteith-Hodge will provide counsel and strategy to regionally based clients, with a strong focus on Asian brands expanding their operations globally.
Tang, previously with Edelman Digital, will serve as the lead digital strategist for Asia-Pacific. He brings experience in both paid and earned media, having worked with top global brands including Ikea, Samsung, Shell and ZTE to develop and grow integrated campaigns across Asia, Middle East and Africa. Earlier experience includes eight years in the United States, where he worked as a senior media strategist and digital media analyst, serving clients like Kraft Foods and Warner Brothers.
“Both of these appointments represent our direction and focus in Asia-Pacific,” stated Key. “Alastair’s experience is the perfect match to help us meet the evolving needs of our clients and develop unique, tailored strategies to help drive business in Asia and abroad.”
“We are also thrilled to welcome Thomas. He will be a key addition to our digital team, underscoring the critical role digital plays in integrated communications planning and strategy,” Key added.
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leading communications services network. For more information, please visit bm.com.
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