JOHANNESBURG, 04 November 2014 – Burson-Marsteller, a leading global public relations and communications firm, today announced further important strategic moves in Africa with the launch of Brainchild Burson-Marsteller in Kampala, Uganda, and a new Burson-Marsteller presence in Cape Town, South Africa. Burson-Marsteller now has branded operations in 29 of the 53 countries across Africa in which the firm operates, following the announcement in February this year of 25 new branded businesses across the continent. Burson-Marsteller is the leading communications agency network in Africa
Commenting on today’s events, Burson-Marsteller Africa Chairman and CEO, Robyn de Villiers, said: “Today’s launch of Brainchild Burson-Marsteller is an exciting step for Burson-Marsteller Africa and our longstanding exclusive affiliate, Fireworks Advertising and PR Limited, the holding company of Brainchild Burson-Marsteller. Both organisations have long been committed to providing strategically-sound, market relevant communications to an impressive range of clients. By moving closer together , as we are doing today, we are confident will deliver benefits across the board. Also, having a senior presence in Cape Townwill ensure that our Cape Town-based clients have access to high-level counsel immediately as and when they need it.”
Added Caleb Owino, Group Managing Director at Fireworks, the parent company of Brainchild Burson-Marsteller: “Our people have made a mark on this industry by delivering strategic and impactful integrated communications solutions. This partnership allows us to leverage Burson-Marsteller’s global insights and knowledge to continue delivering game-changing solutions that build brands, protect reputations, deliver on business objectives, and are above-all measureable.” Brainchild Burson-Marsteller today becomes part of Burson-Marsteller Africa’s wider network of partner agencies which include Burson-Marsteller in Johannesburg and Cape Town, South Africa; Vivid Burson-Marsteller in Zimbabwe; Rikhozi Burson-Marsteller in Mozambique; Primedia Burson-Marsteller in Senegal and Guinea-Bissau; Icon Burson-Marsteller in Cameroon; McAllister Burson-Marsteller in Cote d’Ivoire and Guinea; Media Link Burson-Marsteller in Liberia; Infocus Burson-Marsteller in Ghana, Sierra Leone, Mali, Gabon and Burkina Faso; Optimum Burson-Marsteller in the DRC and Congo Brazzaville; Primedia Burson-Marsteller in Benin; Digital One Burson-Marsteller in Morocco, Algeria and Tunisia; Cactus Burson-Marsteller in Ethiopia and Djibouti; Engage Burson-Marsteller in Kenya and Tanzania and Majestic Ventures Burson-Marsteller in Rwanda and Burundi.
“The emerging African continent is key to our clients’ global business strategies,” said Jeremy Galbraith, CEO, Burson-Marsteller Europe, Middle East & Africa, and Global Chief Strategy Officer. “Today’s announcement shows our ongoing commitment to ensuring that we are where our clients need us to be, ready to offer them strategic communications services that will contribute to their overall business success. We see a rapidly increasing demand for communications services in line with Africa’s growing importance and have a dedicated focus on being able to service our current and future clients across this important region.”
With its 53-country reach and more than 20+ years of experience, serving clients on the ground across Africa, Burson-Marsteller Africa represents the pre-eminent network on the continent. The Burson-Marsteller Africa network is headquartered in Johannesburg and continues to be run by de Villiers, who founded the network 25 years ago.
Burson-Marsteller Holdings, the African network holding company, has appointed Ruth Kolevsohn (Executive Director in South Africa) and Howard Clayden (Chief Financial Officer – Europe, Middle East & Africa) to its board.
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 72 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a unit of WPP, the world’s leading communications services network. For more information, please visit bm.com and bm-africa.com.
About Burson-Marsteller Africa
Burson-Marsteller Africa is the pre-eminent African public relations network. Through its network of affiliates in 53 of the 55 African countries – several of them branded Burson-Marsteller – it offers an unequalled footprint and a tailored for Africa approach and partnerships proven over 20+ years. Burson-Marsteller Africa is the only network to have been a finalist in all five years of The Holmes Report African Consultancy of the Year Award and includes three winners in its ranks. For more information, please visit bm-africa.com.
For further information or to set up an interview, contact:
T:+27 11 480 8627
M:+27 73 331 2843
Valerie von Eberhardt
Burson-Marsteller Europe, Middle East & Africa
+32 2 7436643