Chair, Global Technology Practice
Rowan Benecke is Chair of Burson-Marsteller’s Global Technology Practice. Rowan has 20 years of experience developing strategic communications campaigns for consumer and technology brands in the United States, Asia and Europe, among them American Express, BlackBerry, Cisco, Facebook, Lenovo, IBM, NXP Semiconductors, PayPal, Philips, SanDisk and Vodafone.
Before joining Burson-Marsteller he spent nine years with Text100 Global Communications, most recently serving as Executive Vice President, North America Regional Director. In that role, he was responsible for managing a team of senior client leaders, developing key client relationships and strategic partnerships and driving business growth across markets. Previous roles with the firm included a two-year stint as Senior Vice President, Regional Director, EMEA and five years as Vice President, Regional Director, Asia-Pacific. Before Text100, he held senior executive roles with Waggener Edstrom Worldwide and Zeno Group.
Rowan’s corporate communications experience includes digital media, corporate branding, executive identity and thought leadership, mergers and acquisitions, new product introductions and crisis communications. His sector expertise includes electronic commerce, enterprise software, consumer electronics, semiconductors, satellite and aerospace systems, and telecommunications.