CEO, Latin America
Francisco Carvalho is CEO of Burson-Marsteller Latin America, responsible for the agency’s 13 offices located across 10 countries – Latin America’s largest, wholly owned public relations/public affairs firm. He has had a thriving career in corporate communication with more than 35 years of experience across journalism, advertising and public relations, with expertise in developing and executing corporate reputation strategies as well as brand positioning, public affairs and crisis management and integrated communications programs for B2B and B2C clients. He is a member of the firm’s global leadership team.
Francisco has served two stints with Burson-Marsteller, most recently leading the firm’s São Paulo, Rio de Janeiro and Brasília offices since 2005, having grown the agency’s business under very challenging political and economic conditions. In addition to structuring teams, providing strategic consulting and executing communications projects for a variety of clients, he spearheaded the rollout of Burson-Marsteller’s integrated planning process in the region. Under his more than 11 years of leadership, the agency won top accolades from several awards programs including the SABRE Awards (gold in 2013, as Latin American Campaign of The Year, and in 2015), Aberje Awards (2009, 2010 and 2011) and POP (2009, 2010 and 2012).
Before rejoining Burson-Marsteller, Francisco was Corporate Communications Director for GTECH, where he developed strategic communications programs and a broad stakeholder engagement program. Before that he was Corporate Communications Director at McDonald’s, where he managed internal communications, stakeholder relationships, media relations, social responsibility, public affairs and crisis management projects. Earlier in his career, he was Corporate Communications Director of Young & Rubicam and MPM/Lintas, and a manager at Burson-Marsteller Brazil. He began his career as a journalist and worked in various functions for leading media outlets. He also served as a Director of Foreign Affairs for ABRACOM (Brazilian Association of PR Agencies).
Francisco started his career as a journalist and worked in various functions for leading media outlets including “Folha da Tarde” and “A Tribuna.” He also worked as a Director of Foreign Affairs for ABRACOM (Brazilian Association of PR Agencies).
Francisco was born in São Paulo, Brazil. He holds a degree in Communication, with a specialization in Journalism, from the Catholic University of Santos. He is married, has two daughters and enjoys playing tennis in his spare time. He is fluent in Portuguese, English and Spanish.