Case Studies

Our Work

Ford Sweden, Share the Wheel
BlueAir, AIRVIEW Mobile Experience
Star Sports India, Women’s Kabbadi Challenge
European Commission, #supportrefugees
All in for #MyGirls
Making a Mobile Mark
Love My Village, Love My Smartphone
To Do a BlaBlaCar
Global Millennial Survey
Thomson Reuters Super Bowl XLVIII


Your corporate reputation may well be your most valuable asset. Enhancing your company's good name — and protecting it during times of crisis — is how Burson-Marsteller can help. Our communications experts have supported clients in every industry and on every continent for more than six decades. Through the years, we have helped shape how the world sees and hears corporate communications.

Clients come to us when communications matter most. When your company finds itself in the spotlight. When consumers need to believe before they buy. And when shareholders must understand intent before they invest. We are veterans of high-pressure, high stakes situations of every description. When your company’s reputation — and future — is on the line, we’ll be there on your behalf.

As part of the Young & Rubicam Group, we work with some of the world’s most recognized companies and brands. This relationship gives our clients access to a complete range of agency services. Whatever your need, we can bring the right experts to the table. Today, Burson-Marsteller and Young & Rubicam Group are part of WPP plc, the world’s leader in communications services.

About Us

Global Leadership

Donald A. Baer Worldwide Chair and CEO
Harold Burson Founding Chairman
Kevin Bell Worldwide President
Patrick Przybyski COO and CFO
Michele Chase Managing Director of HR
What We Do


Consumer and Brand Marketing
Corporate and Financial
Creative, Content and Social Media
Issues and Crisis
Public Affairs
Sports Marketing
Strategy and Planning

Our History

Burson-Marsteller Founded
Burson-Marsteller Founded
Harold Burson and Bill Marsteller establish Burson-Marsteller on March 1, 1953. The new jointly-owned Burson-Marsteller and its sister agencies – Marsteller Advertising and Marsteller Research – are the first firms to offer what becomes known as integrated communications. Click here to read more about our heritage and founding.
March 1953
Burson-Marsteller Founded
Global Expansion
Global Expansion
Burson-Marsteller opens its first overseas office in Geneva, Switzerland to serve the newly-formed European Common Market; a second European office opened in Brussels in 1965. Burson-Marsteller is also the first public relations firm in Europe with offices capable of working in a dozen languages and providing a pan-European service.
February 1961
Global Expansion
First Overseas Acquisition
First Overseas Acquisition
Burson-Marsteller makes its first overseas acquisition when it acquires C.S. Services in London.
First Overseas Acquisition
First Crisis Training Session
First Crisis Training Session
Burson-Marsteller is the first public relations firm to conduct a crisis training for client Owens-Corning Fiberglass. Burson-Marsteller goes on to win a PRSA Silver Anvil for its Bad Day at Black Rock program in 1969.
First Crisis Training Session
Healthcare Practice
Healthcare Practice
Burson-Marsteller establishes a healthcare specialty, becoming the first public relations firm to do so. At first, it mainly serves manufacturers of ethical prescription drugs. It works with the FDA to establish guidelines for providing consumers an increased amount of information about drugs prescribed by their physicians.
Healthcare Practice

Office Location

Asia Pacific
Europe / Middle East / Africa
Latin America
North America