Serving Our Communities


Burson-Marsteller is not only committed to our clients but also to giving back to the communities in which we operate. Throughout the year, we encourage our offices and employees to get involved in their communities through a variety of volunteer and pro bono opportunities.

In 2013, as part of our 60th anniversary initiative, the firm also launched the Burson-Marsteller Giving-Back Service Projects, a worldwide community service commitment among its 2,300 employees in 110 countries. Burson-Marsteller employees will be participating in service projects in each of their local communities. To support these locally-driven community service engagements, we are donating employee time in total worth $1.60 million to make the Burson-Marsteller Giving-Back Service Projects a major worldwide commitment.

Other projects around the world include:

  • Every year, Burson-Marsteller EMEA devotes a week in November to support local charities and improve the lives of disadvantaged children throughout the region with “1 Week 4 Kids.” Last year, our colleagues spent a week crafting, baking, entertaining, raising funds, making donations and giving PR advice.
  • Burson-Marsteller Latin America works with TECHO, a youth led non-profit organization that builds transitional houses in underprivileged neighborhoods in Latin America, as a pro bono client. In addition to providing regional strategic communication counsel, media engagement and on-site support, our role extends beyond the realm of traditional PR. Burson-Marsteller Latin America has joined TECHO as volunteers in constructing houses in various countries in the region.
  • In the United States, several offices are very involved in local charities, volunteering time and services. For two years, our Boston office has been volunteering with Cradles to Crayons, a charity which provides essential items such as clothes, shoes, books and school supplies to homeless and low-income children through its “Giving Factory.” Since January 2011, the Burson-Marsteller Chicago office has supported Starlight Children’s Foundation Midwest, which helps seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities. The Chicago team has supported Starlight through communications and public relations efforts and provided support for its annual galas and media tours for its celebrity guests. Burson-Marsteller Chicago was awarded the Starlight Corporate Award in 2012 for our achievements and contributions to the organization.
  • In India, as part of Genesis Burson-Marsteller’s efforts to provide ongoing learning and development, young managers are selected for a one-year program titled LEAP — Learn Evolve Advance Perform. As part of this program, LEAP participants are asked to select a local NGO for which they can contribute through participating in a community project. NGOs selected so far include Chintan, Advait Foundation and Literacy India.