Serving Our Communities


Burson-Marsteller is not only committed to our clients but also to giving back to the communities in which we operate. Throughout the year, we encourage our offices and employees to get involved in their communities through a variety of volunteer and pro bono opportunities. Among projects our global projects:

Every year, Burson-Marsteller EMEA devotes a week in November to support local charities and improve the lives of disadvantaged children throughout the region with “1 Week 4 Kids.” Last year, our colleagues spent a week crafting, baking, entertaining, raising funds, making donations and giving PR advice.

Burson-Marsteller Latin America works with TECHO, a youth-led non-profit organization that builds transitional houses in underprivileged neighborhoods in Latin America, as a pro bono client. In addition to providing regional strategic communication counsel, media engagement and on-site support, our role extends beyond the realm of traditional PR. Burson-Marsteller Latin America has joined TECHO as volunteers in constructing houses in various countries in the region.

In the United States, several offices are very involved in local charities, volunteering time and services. Some notable programs from 2014 include:

  • Our Boston office has volunteered with Hale House, an organization that provides residential support for the older community with low income in the Back Bay area. The Boston team visited the facility, spent time engaging and playing games with the residents. The team also sponsored the prizes for the bingo games.
  • Our Washington, D.C. office held a Thanksgiving canned food drive for the Capital Area Food Bank and provided several boxes of non-perishables. They also wrapped and delivered holiday gift boxes with essential items such as hats, gloves and toiletries to area residents in need by partnering with SOME (So Others Might Eat).
  • The New York team used the #GivingTuesday effort, the global day of giving back, to encourage employees to support New York City’s Coalition for the Homeless Toy Drive, New York Cares Coat Drive and donate dry-stored, nonperishable and non-food items to The Food Bank of New York City. The office’s Brand Marketing team prepared and assembled Thanksgiving meal packages for those in need on behalf of CityHarvest NYC.
  • Working with Pressley Ridge (an organization that supports over 5,400 children and families annually through educational opportunities, foster care connections, residential options and community-based support), our Pittsburgh-based colleagues supported their “Angel Tree” campaign to help collect gifts and food for the children/families in their programs. Each employee in the Pittsburgh office “adopted an angel” to grant one of three gift wishes or provide a holiday meal.

In India, as part of Genesis Burson-Marsteller’s efforts to provide ongoing learning and development, young managers are selected for a one-year program titled LEAP — Learn Evolve Advance Perform. As part of this program, LEAP participants are asked to select a local NGO to which they can contribute through participating in a community project. NGOs selected so far include Chintan, Advait Foundation and Literacy India.

Globally, we also partner with G(irls) 20 and Special Olympics as part of Burson-Marsteller’s Being More by Giving Back commitment to service. G(irls) 20 is a global social profit organization that works toward the economic empowerment of girls and women around the world. This partnership builds on our growing focus on women, with specialty programs for a number of clients. Furthermore, Burson-Marsteller was named agency of record for Special Olympics International in 2014. This pro-bono engagement supports the organization’s various communications efforts, as well as its numerous Unified Sports events through active employee participation, volunteering and engagement with athletes.