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Our Thinking

World Leaders on Niche Social Media Platforms

Our Thinking

World Leaders on Niche Social Media Platforms

World Leaders on Niche Social Media Platforms is Burson-Marsteller’s latest research into how world leaders, governments and international organizations use the social media platforms to communicate with their audiences. The research builds on Burson-Marsteller’s highly acclaimed annual Twiplomacy study. Initially focused solely on Twitter, the 2016 study is being expanded to other social media platforms including Facebook, Instagram, YouTube and now niche digital diplomacy platforms such as Snapchat, Vine, LinkedIn, Periscope and Google+.

An analysis of each of these niche social media platforms will be released consecutively each week in the run up to the publication of the complete Twiplomacy study, which will be released in May 2016.

How World Leaders use Google+

How World Leaders use Periscope

How World Leaders use LinkedIn

How World Leaders use Vine

How World Leaders use Snapchat