World Leaders on Instagram 2017

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World Leaders on Instagram is Burson-Marsteller’s latest research into how world leaders, governments and international organizations communicate via social media. The research builds on Burson-Marsteller’s highly acclaimed annual Twiplomacy study. Initially focused solely on Twitter, the study has been expanded to other social media platforms including Facebook, Instagram¬†and more niche digital diplomacy platforms such as Snapchat.

View the full study website

View the full study as pdf

Click here for the data sheet

Click here for the press release