World Leaders on Facebook

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World Leaders on Facebook is Burson-Marsteller’s latest research into how world leaders, governments and international organizations communicate via social media. The research builds on Burson-Marsteller’s highly acclaimed annual Twiplomacy study. Initially focused solely on Twitter, the 2016 study is being expanded to other social media platforms including Facebook, Instagram, YouTube, Google+ and more niche digital diplomacy platforms such as Snapchat and Vine.

An analysis of each platform will be released consecutively each month in the run up to the publication of the complete Twiplomacy study, which will be released in May 2016.

View the full study website

View the full study as pdf

Click here for the data sheet

Click here for the press release

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