8th Annual ASDA’A Burson-Marsteller Arab Youth Survey 2016
The 8th Annual ASDA’A Burson-Marsteller Arab Youth Survey 2016 was conducted by international polling firm Penn Schoen Berland (PSB) to explore attitudes among Arab youth in 16 countries in the Middle East and North Africa. PSB conducted 3,500 face-to-face interviews from January 11 and February 22, 2016 with Arab men and women in the age group of 18 to 24. The interviews were completed in Arabic and English.
The aim of this annual survey is to present evidence-based insights into the attitudes of Arab youth, providing public and private sector organisations with data and analysis to inform their decision-making and policy formation.
The survey is the most comprehensive of its kind covering the six Gulf Cooperation Council states (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE), Algeria, Egypt, Iraq, Jordan, Lebanon, Libya, Morocco, Palestine, Tunisia and Yemen. The survey did not include Syria due to the civil unrest in the country.
Participants were interviewed in-depth about subjects ranging from the political to the personal. Topics explored included the concerns and aspirations of Arab youth, their views on the economy, impact of unemployment and declining oil prices, their views on women’s rights, the impact of the Arab Spring and their media consumption habits.