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Our Thinking

2016 Super Bowl Survey Highlights

Our Thinking

2016 Super Bowl Survey Highlights

The findings described below are based on a survey conducted by Penn Schoen Berland in partnership with Burson-Marsteller and Fan Experience from January 14th-18th, 2016. The survey was conducted online among a national sample of N=1000 people who plan to watch the Super Bowl this year and who watched the Super Bowl last year.