Burson-Marsteller has hundreds of communications professionals globally with experience working with technology, telecommunications and media clients. Our technology clients range from some of the world’s largest and most well-known technology companies to smaller firms that are just beginning to tell their stories.

We work with technology clients across a spectrum of communications challenges and issues, including everything from product launches, brand repositioning and extensions, to entry into new geographic markets. We communicate with customers, investors, partners, employees and regulators around the world.

We believe that storytelling is critical for technology companies to communicate a compelling vision of how their products will change and improve the world. Creating a story that moves an audience requires a deep understanding of a company as well as a strong, intuitive sense of the audiences themselves. This is where Burson-Marsteller’s Technology Practice excels – we develop compelling stories for our clients. We then deploy every communications channel for telling their stories including digital media, social media, traditional media and live events in order to reach the audiences our clients need to inform and persuade.

While we excel in technology PR, we also translate the power and depth of Burson-Marsteller’s traditional capabilities in corporate positioning, executive communications, issues, crisis and stakeholder outreach to deliver customized programs for technology clients.

With the industry’s strongest global footprint and a deep expertise in complex technologies, we scale to consistently deliver outcomes for our technology clients that grow their businesses and their reputations.

Examples of our work:

• Keep Groovin’
• Love My Village, Love My Smartphone

Rowan Benecke
Global Chair, Worldwide Technology Practice

Rowan Benecke is the Global Chair of Burson-Marsteller’s Worldwide Technology Practice. In this role, Rowan is responsible for the overall strategic direction, business management, client relations and team development of the agency’s Technology Practice across offices in North America, Latin America, Europe and Asia. Rowan specializes in partnering with senior executive teams at leading, global companies to change perceptions of their brands, customers and products within the context of macro and micro technology shifts that drive global business.

Rowan has more than 20 years of experience developing award-winning strategic communications programs for leading consumer and technology brands in the United States, Asia and Europe. He has twice been awarded PR Week’s “Campaign of the Year” for his client work with Cisco Systems in 2013 and British Airways in 2014. He was also the winner of PR Week’s “Brand Campaign of the Year” and “Best Business-to-Business Campaign of the Year” awards in 2014 for British Airways. In 2015 Rowan was named one of “The 100 Most Influential Tech Agency PR Executives Globally” by Hot Topics, an online community of technology leaders. In 2016 Burson-Marsteller won a Silver Sabre Award for “Thought Leadership in PR” for the firm’s On-Demand Economy Survey, a year-long project for which Rowan was the team leader.

Rowan previously held executive management roles in North America, EMEA and APAC with other leading global agencies while living in Chicago, Hong Kong, Madrid, New Delhi, New York, San Francisco, Seattle and Sydney. Rowan is now based in New York City.

Jodi Brooks
Chair, U.S. Technology Practice

Jodi Brooks is a member of the U.S. Leadership Team, and Chair, U.S. Technology Practice. Jodi brings more than 15 years of technology and global account management experience. She is a driver for Burson-Marsteller’s Health Tech offering, and provides ongoing thought leadership around the topic. In addition, over the course of her career she has had the opportunity to work on a variety of disruptive, exciting and sometimes challenging brands including HP, Verizon Wireless, Kodak, Honeywell, AT&T, Samsung, Bausch + Lomb, Duracell/Powermat and more.

Jodi provides strategic direction, developing and managing teams to execute integrated communications plans, and ensuring completion of all requested initiatives, including targeted measurements. Her core strengths include global account management, corporate and product branding, and driving individual brand equity within large global businesses.

Jodi played an integral role in significant campaigns including the launch of the Razr phone through the Cingular and AT&T merger, the introduction to the wireless charging category with Duracell/Powermat and launching an 11 market global eye health Barometer for Bausch + Lomb. Most recently, in Weber Shandwick’s Global Technology and Media Relations Practices, Jodi oversaw the global Honeywell ACS business (more than $2 million), managing an inter-office team, focusing on innovative trends to communicate the business unit and One Honeywell story.

She also led the Honeywell Nobel Laureate program and provided ongoing strategic direction for national media relations, as well as orchestrating measurements and global team management. Powermat, led by Jodi, allowed her to launch a new brand and category of wireless charging over the past year, achieving brand leadership and significant consumer and B2B awareness. Jodi led the Polaroid account for Weber Shandwick, driving all account and media strategy, including celebrity (Lady Gaga) integration – focusing on brand awareness and corporate visibility.