Technology Communications


Burson-Marsteller has hundreds of communications professionals globally with experience working with technology, telecommunications and media clients. Our technology clients range from some of the world’s largest and most well-known technology companies to smaller firms that are just beginning to tell their stories.

We work with technology clients across a spectrum of communications challenges and issues, including everything from product launches, brand repositioning and extensions, to entry into new geographic markets. We communicate with customers, investors, partners, employees and regulators around the world.

We believe that storytelling is critical for technology companies to communicate a compelling vision of how their products will change and improve the world. Creating a story that moves an audience requires a deep understanding of a company as well as a strong, intuitive sense of the audiences themselves. This is where Burson-Marsteller’s Technology Practice excels – we develop compelling stories for our clients. We then deploy every communications channel for telling their stories including digital media, social media, traditional media and live events in order to reach the audiences our clients need to inform and persuade.

While we excel in technology PR, we also translate the power and depth of Burson-Marsteller’s traditional capabilities in corporate positioning, executive communications, issues, crisis and stakeholder outreach to deliver customized programs for technology clients.

With the industry’s strongest global footprint and a deep expertise in complex technologies, we scale to consistently deliver outcomes for our technology clients that grow their businesses and their reputations.

Examples of our work: