Public Affairs

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Each day, elected and regulatory officials make decisions that impact a company’s or industry’s competitiveness or complicate a nonprofit foundation’s mission. Burson-Marsteller’s public affairs professionals serve as trusted advisors to our clients, helping them build reputations and engage with political stakeholders to address opportunities and threats in markets across the world.

Our global network includes former members of national and regional legislatures, political spokespersons and senior government officials. We are active in state capitals across the United States, Washington, DC, Brussels, and all capitals in the G20 countries. Our network gives us a precise understanding of the political, legislative and regulatory burden in its specific regional, national and local contexts. In particular, this expertise helps our clients achieve their public policy and business objectives by working with the decision-making process in capitals around the world. Our global practice gives clients the ability to run coordinated campaigns in multiple places which is increasingly important as governments cooperate or deal with disputes through supra-national bodies such as the European Union or World Trade Organization. However, what works in the U.S. does not necessarily follow as a viable strategy in Germany and what works in Berlin does not guarantee success in Bavaria. So, our teams tailor their activities to meet these different needs.

An integrated public affairs approach

Whether it is educating U.S. political stakeholders on the facts about nuclear energy, engaging European Union parliamentarians to amend legislation on health claims for food, or repositioning Hong Kong as a global city, Burson-Marsteller knows how to design and execute successful public affairs campaigns for public- and private-sector clients. We leverage the right combination of communications tools to engage each target audience, integrating them into a seamless campaign with a greater impact than the sum of its parts.

In addition to the global public affairs reach of the Burson-Marsteller network, we offer clients the expertise of:

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Ranked by Fortune as one of Washington, DC’s top government relations companies, Prime Policy Group provides lobbying in all 50 states.

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Considered America’s leading grassroots mobilization firm, Direct Impact has an unmatched network of field operatives throughout the U.S.

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With almost 30 years of research-based market and political experience, Penn Schoen Berland is a leading research and strategic communications firm that brings the lessons learned on the campaign trail into the boardroom.

Transparency

Burson-Marsteller’s Guide to Effective Lobbying in Europe showed transparency as the single most important factor in making up a public official’s mind to engage with an interest group. Our professionals are committed to acting transparently, as stated in our global code of ethics, making it clear in all contacts with public officials the clients who they are advising.

Examples of our work: