Healthcare Communications and Market Access


Burson-Marsteller has been at the forefront of healthcare communications for 40 years, working with a wide range of clients in industry, professional associations, corporations, nongovernmental and nonprofit organizations, and government agencies. We are known for having created some of the world’s most important healthcare programs. We are the agency that is recognized for innovative and impactful campaigns.

The healthcare environment is shifting and evolving at an incredible pace. The increase in scientific discoveries, active consumer participation in healthcare decision-making, aging societies, and the costs of care have made results-driven communications a necessity for healthcare organizations everywhere.

Our global team of healthcare communications experts helps clients navigate the complex medical, political, social and economic landscape and manage perceptions that deliver positive business results. From introducing first-in-class medical devices and drug therapies to defining the issues that help change the delivery of services, our healthcare team supports clients on the cutting edge of science and medicine.

Our team includes physicians, public health experts, former elected officials and advocacy group representatives, registered dieticians, multi-cultural experts and former journalists. Our teams represent a wide spectrum of experience and have the ability to leverage expertise, relationships and innovative opportunities for our clients.

A Unique Approach

Today’s complex healthcare issues require a diverse set of skills. Our integrated approach brings together strong analytics and scientific acumen with Evidence-Based insights and creative ideas.

This Evidence-Based approach to communications provides a methodology to test and measure messaging and content, third-party influence and the optimal use of multi-media channels to yield highest share-of-voice among target audiences. We take pride in delivering the highest-quality service and flawless execution, with systems to ensure consistent and timely communications globally, regionally and in local markets. Our mission is to be the most valued partner to our clients.

Our Capabilities

Earned media and advocacy are the foundation of our healthcare practice, along with highly specialized digital and social media capabilities. We are experts at launching simultaneous integrated media campaigns in multiple markets, in multiple languages and across all media platforms.

We offer a full range of services, including:

• Pre-Market Conditioning
• Public Health Education Campaigns
• Disease Education
• Product Lifecycle Management
• Issues Management
• Regulatory and Policy Issues
• Grassroots Communications
• Support and Counsel on Payer Issues
• Academic and Professional Communications
• Key Opinion Leader (KOL) Mapping and Management
• Scientific Editorial Development
• Multicultural Marketing
• Social and Digital Media
• Grassroots Mobilization
• Customer Relationship Marketing
• Regulatory Milestones and Policy Issues
• Corporate Brand Positioning
• Advocacy Development
• Special Events