Corporate and Financial Communications

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Creating Enduring Reputations Through Evidence-Based Communications
Burson-Marsteller offers expert counsel and support across the entire spectrum of corporate and financial communications, helping our clients address their most pressing business issues and turn communications challenges into opportunities in a digital age. For more than 60 years, we have pioneered the development and delivery of evidence-based communications services supported by comprehensive research and proprietary tools and techniques that keep communications strategies fresh and flexible enough to withstand dramatic business, market and economic change.

Our corporate and financial capabilities focus on seven areas:

  1. Business Transformation: Combining the business acumen associated with management consulting with our core communications capabilities, we design internal and external communications platforms that effectively articulate the rationale for change and build support for major transformation programs.
  2. Corporate Positioning and Thought Leadership Development: We translate the business strategy and executive vision of our clients into meaningful communications that help differentiate them from competitors and strengthen their connections with all of their key stakeholders.
  3. Corporate Responsibility: We help our clients transform their companies from the inside out by building and implementing enterprise-wide communications strategies and corporate responsibility programs focusing on environmental, social and governance issues.
    • Contact: Jane Madden, Managing Director, Head of U.S. Corporate Responsibility (Jane.Madden@bm.com)
  4. Financial Communications and Investor Relations: We provide a breadth of financial communications services to our clients to help them achieve success with IPOs; mergers & acquisitions; and investor, analyst and financial media relations.
  5. Employee Engagement: We understand the many facets and the critical importance of employee engagement. We take a research-based approach to ensure that we reach employees where they are with messages that resonate. We also ensure that the function that leads engagement is equipped to drive positive change across the organization.
  6. Influencer Engagement: We create customized, data-driven scalable analytics-led methodologies to identify and connect the most relevant influencers and opinion leaders with our clients and create lasting, meaningful relationships.
  7. Issues and Crisis Management: We help our clients manage their most valued asset – their reputation – through proactive issues management, crisis planning and world-class crisis response. Our work encompasses all of the key issues that have the potential to harm corporate reputation – from data breaches and natural disasters that can disrupt the supply chain to litigation, product recalls and financial and governance issues.

Communications Excellence
Whether the goal is to build awareness and buy-in around a new corporate vision; announce a merger, acquisition or divestiture; guide a new chief executive through the first 100 days of leadership; or design a strategy to reach local constituencies and global and national influencers, Burson-Marsteller will be your partner in developing programs that sustain and enhance your corporate value and drive business results.


alan bioAlan Sexton, Managing Director, U.S. Corporate Practice Chair

Alan has been building and protecting reputations for corporate clients for almost two decades, and has managed U.S. and global assignments for some of the world’s leading brands. His current and past clients include Accenture, American Express, Bank of America, BP, Comcast NBCUniversal, DHL, the Ford Motor Company, Kraft Foods and Nestle Waters.

In his dual role as U.S. Chair of the Corporate & Financial Practice and New York Market Leader, Alan leads our U.S. region’s largest practice group and is responsible for the management and growth of Burson-Martsteller’s New York office. He also a member of the agency’s U.S. leadership team.

A native of Ireland, Alan began his career in communications with a public affairs firm in Dublin, where he worked with a diverse group of clients that included British Nuclear Fuels. He now lives in Larchmont, New York with his wife and three young children.

Alan can be reached at Alan.Sexton@bm.com or 212-614-5038.