Consumer and Brand Marketing

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Our consumer and brand marketing team is a passionate group of global marketing communications specialists in media relations, storytelling, strategy, content creation, social media and more. We take an evidence-based approach, using research and consumer and industry insights to develop informed Business-to-Consumer and Business-to-Business programs. A hallmark of our integrated campaigns is our commitment to develop simply smart creative ideas that impact short-term behavior, while building long-term brand preference and loyalty. We thrive on creative problem solving and love the thrill when we know we’ve created an ‘aha’ moment and a brand story that sells itself.

Our mission and motivation is being more to our clients by nurturing campaigns that are more…
…Engaging and enterprising
…Creative to pique curiosity and drive conversation
…Inspired to do good and make a difference
…Focused on the end game

Our clients across the world are some of the biggest and most exciting brands in the business including: adidas, AVON, MetLife, The Lincoln Motor Company, IKEA, Kay Jewelers, Hormel Foods, Transitions Optical, Fab.com, INVISTA, Saban Brands, Procter & Gamble, and PPG, among others.

Our specialized offerings include:

• Fan Experience: We help clients maximize the value of sponsorships and endorsement deals by leveraging the passions of fans to cultivate brand loyalty.
• Shopcology: We’ve connected Evidence-Based research and analysis with shopper insights to deliver high-impact marketing communications solutions for retail brands and companies.
• Team Hollywood – Entertainment: From red carpet soirees to in-film integrations to new celebrity associations, we collaborate with clients to drive powerful ideas that tell strong brand stories, spark conversation and ignite action.
• Caring Consumer: Our mission is to help consumers put their money where their hearts are. Our group of experts builds emotional connections between nonprofit organizations and their donors and prospective donors through insights-based programs.

Examples of our work:

Contact our regional Consumer and Brand Marketing leaders to learn more about our people, expertise and passion to be your communications partner:

UNITED STATES: Tom Dowling
Email: Tom.Dowling@bm.com
Tel: +1.412.394.6660

LATAM: Claudia Adriasola (New business)
Email: Claudia.Adriasola@bm.com
Tel: 305.347.4386