April 5, 2017

Press Release

Multicultural Marketing Executive Pedro de Cordoba Joins Burson Latino

de Cordoba Brings More Than 25 Years of Experience to New Role as Senior Director

NEW YORK, April 5, 2017 – Burson-Marsteller, a leading global strategic communications and public relations firm, today announced that Pedro de Cordoba has joined Burson Latino, the firm’s specialty group that connects clients with the growing U.S. Latino marketplace, as a Senior Director.

“We are delighted to welcome Pedro to our team,” said Jorge Ortega, Executive Vice President, Managing Director. “His track record working with high-profile multinational companies and organizations are invaluable assets to our firm.”

Burson Latino supports clients with its evidence-based approach to communications and engagement with Latino and diverse communities. Complementing the agency’s own resources is a network of Community Communications Partners (CCP) in top multicultural markets who have a deep understanding of these communities, their stakeholders, the media and digital influencers. de Cordoba will help teams leverage these resources and others to build tailored communications campaigns that will connect clients with desired Hispanic audiences and drive business results.

de Cordoba, who is based in Miami, has more than 25 years of experience working for companies targeting the nation’s multicultural markets, including EVENTUS, Accentmarketing and LearningSoft, LLC. At EVENTUS, he served as Chief Strategy Officer responsible for the overall creative strategic development of multicultural strategies for clients including McDonald’s, Walmart and Dr. Pepper Snapple Group, and focused on growing the business through experiential marketing, sports and entertainment programs. Before that, he served as Vice President of Strategic Brand Extensions at Hispanic marketing agency, Accentmarketing, where he played an integral role in the development and implementation of strategic marketing programs for clients including General Motors, Chevrolet, Farmers Insurance and the U.S. Navy. In addition, he was instrumental in developing sports and entertainment-related platforms for Major League Baseball and the FIFA World Cup, along with recording artists including Mana, Enrique Iglesias, Juan Luis Guerra and Pitbull. When he was Chief Marketing Officer of Internet start-up LearningSoft, which provides educational entertainment for children in the U.S., Europe and Latin America, de Cordoba developed all the go-to market strategies and led fundraising roadshow presentations with the CEO.

“Pedro’s deep experience will position Burson Latino well as we help our clients connect and engage with the fast-growing U.S. Latino marketplace,” added Mike Fernandez, U.S. CEO, Burson-Marsteller. “He is the type of world-class strategic counselor who has prompted clients to view Burson-Marsteller as the place to go when communications matter most.”

“I am thankful for the opportunity to lead the Burson Latino team, and excited to work alongside a top-notch team of professionals, each bringing unique insights, ideas and experiences to the table,” said de Cordoba. “An ever-growing multicultural marketplace breeds new business opportunities, and I look forward to tapping into my strategic planning, public relations and experiential marketing experience to capitalize on these opportunities and help grow Burson Latino.”

About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 77 offices and 87 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit www.burson-marsteller.com.

About Burson Latino
Burson Latino leverages Burson-Marsteller’s experts, their experience and strategic communications approach and innovative tools to help clients connect and engage with multicultural audiences, specializing in the dynamic and fast-growing U.S. Hispanic population, building carefully tailored, insight-driven programming that goes beyond a simple translation of messaging. B-M’s evidence-based approach to communications provides the team, which includes a network of Community Communications Partners (CCP) on the ground in top U.S. Hispanic markets, with a deep understanding of Hispanic audiences, their stakeholders, the media and critical digital influencers. Burson Latino is equipped to create and carry out effective and authentic Hispanic communications programs that drive business results for clients. For more information, please visit http://www.burson-marsteller.com/what-we-do/capabilities/burson-latino/.

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