October 14, 2013

Press Release

Burson-Marsteller Celebrates 60 Year Anniversary By Launching New Positioning: Burson-Marsteller, Being More

Firm Announces Series of Initiatives to Support Launch of New Positioning

New York, October 14, 2013 – Burson-Marsteller, a leading global public relations and communications firm, today announced it is taking the opportunity of its 60th anniversary to launch a new global positioning under the title of Burson-Marsteller, Being More. Burson-Marsteller, Being More is an expression of the firm’s ambition to be the leading ideas-driven, results-oriented communications firm in the world alongside its long-standing commitment to evidence-based communications.

To support the new positioning, Burson-Marsteller announced the launch of a new website at www.Burson-Marsteller.com. A newly produced video presentation (http://bur.sn/pH7fx) on the new website provides more detail on Burson-Marsteller, Being More.

Around the world, companies, organizations and individuals are pressed every day, in their own way, to succeed at Being More in highly demanding environments. Burson-Marsteller, Being More is a commitment to help clients meet their challenges and seize their opportunities by harnessing the power of the increasingly dynamic and highly-connected world of communications. It is both about Burson-Marsteller being more for clients as their trusted advisers, as well as a recognition that today’s communications environment demands more of everybody who operates in it. Burson-Marsteller, Being More is based on the belief that the most successful organizations are guided by a clear sense of purpose – a distinct and powerful world view that shapes their business, guides their actions and ultimately determines their reputation and success.

“Our 60th anniversary provides the perfect catalyst to ensure Burson-Marsteller is being more in the service we provide our clients in a fast-changing communications environment,” said Burson-Marsteller’s Worldwide Chair and CEO Don Baer. “Our purpose is to help our clients define and communicate their purpose of Being More and to inspire our people to make Burson-Marsteller the best ideas-driven, results-oriented communications firm in the world.” Baer continued: “For us, this is about being more focused on integrating a wide array of communications, marketing and reputation-building activities. It is about being more focused on creativity, on strategic thinking, on evidence-based communications and on more digital and social outreach.”

“Being More is part of the Burson-Marsteller DNA,” said Harold Burson, Founding Chairman of the firm. ”While Being More has just recently been adopted as our number one priority, it is both recognition of our past and a directional beam for what we know will be a shining future.”

In support of the new Burson-Marsteller, Being More positioning, the firm is rolling out a series of new initiatives over the next several months, including:

  • The Burson-Marsteller Conversations: A global thought leadership series of gatherings that will bring together many of the best minds in business, public policy and media to address important issues facing the world and our clients.
  • Burson-Marsteller, Being More Global Employee Training: This new training program is designed to ensure that Burson-Marsteller teams around the world learn the essential skills necessary to be more in today’s communications sector, including being more creative, savvy about digital and social media and growth-focused. For the first time, the firm has appointed a Managing Director of Global Talent Development to drive this global initiative.
  • Worldwide Strategic Leadership Team: The firm is creating a worldwide strategic leadership team to bring top strategic and creative leaders from different fields and regions to advise Burson-Marsteller’s clients. The firm announced the first member of this team is Jennifer Maguire Isham, a former President of the Tribeca Film Festival in New York City. Isham previously worked for CNN as Senior Vice President of Programming. She joined CNN from ABC News, where she was an award-winning producer at Primetime Live. Other members of the team will be announced in coming months.

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About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 84 affiliate offices, together operating in 109 countries across six continents. Burson-Marsteller is a unit of WPP, the world’s leading communications services network. For more information, please visit bm.com.