September 27, 2012

Press Release

Burson-Marsteller Asia-Pacific Wins Regional SABRE Accolades

Collects five Gold and one Silver Award in 2012 Asia-Pacific SABRE Awards in Hong Kong

Hong Kong, September 27, 2012 – Burson-Marsteller, a leading global public relations and communications consultancy, has won five Gold Awards and one Silver at the 2012 Asia Pacific SABRE Awards, announced at a celebration dinner at the Shangri-La Hotel in Hong Kong on September 26th.

Burson Marsteller’s offices in Australia, China, India and Indonesia received Gold Awards in a range of categories for client work undertaken in the region. Award winning campaigns are:

Silver SABRE:
     Experiential, Publicity Stunt – adidas’ CrazyLight Crazy Balloon Attack with Burson-Marsteller China (announced August 31)

Gold SABRE:
     Marketing to Consumers (Existing Products) – Virgin Money with Burson-Marsteller Australia

     Marketing to Youth – adidas Calls for 1 Million Real Fans to go 925 with Burson-Marsteller China

     Food and Beverage – Doublemint Brings People Face to Face with Burson-Marsteller China

     Technology, Consumer – Keep Groovin’ Sennheiser with Genesis Burson-Marsteller in India

     Consumer Services, Entertainment – Big Daddy Entertainment with Burson-Marsteller Indonesia

“This is a tremendous accolade and reflects not only a great deal of hard work but more importantly the very strong relationships that our clients have with the firm across the region,” said Bob Pickard, President of Burson-Marsteller Asia-Pacific. “In congratulating the individual teams on their success, I would also like to thank all our clients for their continued confidence in Burson-Marsteller as their preferred communications partner in Asia.”

Presented by the Holmes Group, The SABRE Awards is the world’s largest PR awards competition, covering North America, EMEA and Asia Pacific. SABRE stands for Superior Achievement in Branding and Reputation, and measures PR campaigns against the best in their market, the region, and across the globe.

About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 83 affiliate offices, together operating in 108 countries across six continents. Burson-Marsteller is a unit of WPP, the world’s leading communications services network. For more information, please visit bm.com.