July 15, 2013 Press ReleaseBurson-Marsteller Appoints Thomas Gensemer as U.S. Chief Strategy Officer New York, July 15, 2013 – Burson-Marsteller, a leading global public relations and communications firm, today announced that it has appointed Thomas Gensemer as U.S. Chief Strategy Officer. Gensemer will be based in the New York office and will focus on developing integrated client campaigns, new product offerings and thought leadership strategies for the firm. Gensemer will report to U.S. CEO Dave DenHerder. “The fast-changing world of communications requires new levels of creativity and strategic thinking, and Thomas’s global experience and cutting-edge approaches will ensure that Burson-Marsteller maintains its momentum in these areas,” said Burson-Marsteller Worldwide Chair and Chief Executive Officer Donald A. Baer. “We are thrilled to have Thomas join us, and our clients will benefit greatly from his insights and strategic counsel.” Gensemer, who has served as the Managing Partner and Chief Executive of digital public affairs firm Blue State Digital since 2005, brings a diverse portfolio of experience with political campaigns in the U.S. and around the world, as well as strategic communications for high-profile, corporate and NGO brands. “The dynamics of today’s marketplace require that the public relations industry invest in great talent to address their changing business and communications needs,” said DenHerder. “Thomas’s experience and unique skillset really makes him the right leader at the right time for Burson-Marsteller.” Gensemer’s work has been widely covered in the media, and he has been recognized with numerous industry awards including the Webbys, the Reed Awards, the EMEA SABREs and the AAPC Pollies. In 2012, he was featured in the book Pioneers of Digital by Paul Singer. Gensemer has been honored with industry recognitions including Crain’s 40 Under 40 (2009) and AdAge’s 40 Under 40 (2013). From 1999 to 2003, Gensemer was a Principal at The Accelerator Group, a venture capital fund and business incubator with offices in New York, Los Angeles and London. The fund developed and funded a broad portfolio of early-stage technology and marketing businesses; its holdings included Pyra-Blogger (acquired by Google), Openwave (OPWV), 24/7 Media and Meetup.com. Gensemer currently serves on the World Economic Forum councils on Future of Government and Social Media, the advisory board of the YMCA of NYC, and the board of the It Gets Better Project. Originally from the outskirts of Pittsburgh, Pa., he is a graduate of New York University. About Burson-Marsteller Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 74 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a unit of WPP, the world’s leading communications services network. For more information, please visit bm.com.