December 11, 2012

Press Release

Burson-Marsteller Appoints Adriana Valladares As CEO And Market Leader Of Mexico

MIAMI and MEXICO CITY, December 11, 2012 – Burson-Marsteller, a leading global public relations and communications firm, announced today the appointment of Adriana Valladares as CEO and Market Leader of Burson-Marsteller Mexico. Valladares, one of Mexico’s most respected corporate communications professionals, will assume this role on January 1, 2013. She has more than 25 years of experience in corporate communications, marketing and journalism. Most recently, she worked at Sony Mexico as the director for both the communications and marketing functions. Additionally, the firm appointed Guido Gaona as Chief Operating Officer of Burson-Marsteller Mexico.

Valladares began her career in journalism, serving as an editor at La Jornada and UPI and as a news producer at CBS Telenoticias. She also served as the Mexico editor at Reuters, where she was responsible for overseeing all coverage within the country. Valladares later moved to The Coca-Cola Company where she spent 10 years, including five years as the director of communications for Mexico.

Burson-Marsteller’s Mexico operation was established in 1991, and today has a robust client portfolio of national, international and global clients. In her new role, Valladares will work alongside Gaona to lead and support the office’s team of communication professionals. Gaona, has been with Burson-Marsteller for more than 12 years. Prior to his role as COO, he served as Technology Practice Chair for Latin America and previously as Colombia Market Leader.

“I believe the combination of Adriana and Guido is a winning formula, one that combines deep expertise of the Mexican market with a strong knowledge of Burson-Marsteller’s culture, clients and global network,” said Ramiro Prudencio, CEO of Burson-Marsteller Latin America. “Under their leadership, I am confident Burson-Marsteller Mexico will reach a new level of excellence in the Mexican market.”

Burson-Marsteller operates the largest network of offices in Latin America of any public relations firm, with 12 wholly owned offices in 10 countries and four affiliates. The agency is the only multinational company with three wholly owned offices in Brazil (Brasilia, Rio de Janeiro and Sao Paulo). Burson-Marsteller Latin America delivers innovative ideas and measurable results to local, regional and global clients.

About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a unit of WPP, the world’s leading communications services network. For more information, please visit