December 3, 2012

Press Release

Burson-Marsteller Announces New Exclusive Partnership Agreement With ENGAGE in the Dominican Republic

MIAMI and SANTO DOMINGO, December 3, 2012 – Burson-Marsteller, a leading global public relations and communications firm, announced today a strategic partnership agreement with ENGAGE, a first-in-class communications agency in the Dominican Republic.

“Our Latin American network continues to expand rapidly, and we are excited to be entering a high growth market like the Dominican Republic,” said Ramiro Prudencio, CEO of Burson-Marsteller Latin America. “Our partnership with ENGAGE, a company founded and led by two professionals who offer local insight and a diversified portfolio of services, is a key step in our continued growth in the region. This alliance builds on our shared commitment to delivering integrated and evidence-based work for our clients across Latin America and the Caribbean.”

ENGAGE Burson-Marsteller, led by President Stella Leon de Fernandez and Executive Vice President Raul Baz, is the first communications agency of its kind in the Dominican Republic. The agency will operate as an affiliate of Burson-Marsteller, and it will offer a complete service portfolio including corporate communications, branding and brand communications, issues and crisis management, digital communications, public affairs, media relations and marketing.

“Our goal is to be the leaders in client satisfaction,” said Leon. “We have partnered with Burson-Marsteller because we want to exceed expectations in the marketplace. We are proud to be part of Burson-Marsteller’s global network, and we are ready to deliver measurable results to clients.”

“We are confident that the combination of our team of local and international talent, along with Burson-Marsteller’s global network, and specifically its Latin American network, guarantees our clients unique services, originality, quality and efficiency in everything we do,” said Baz.

Burson-Marsteller operates the largest public relations network in Latin America, with 12 wholly-owned offices in 10 countries and now four affiliates. The agency is the only multinational company with three wholly-owned offices in Brazil (Brasilia, Rio de Janeiro and Sao Paulo) delivering innovative ideas and measurable results to local, regional and global clients.

About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 84 affiliate offices, together operating in 109 countries across six continents. Burson-Marsteller is a unit of WPP, the world’s leading communications services network. For more information, please visit bm.com.