Press Releases

“Keeping It Real”- Burson-Marsteller and IMD Business School Identify Drivers of Corporate Authenticity

April 14, 2015

Burson-Marsteller, a leading global public relations and communications firm, today launched a new study which, for the first time, identifies the key drivers of authentic corporate purpose. Keeping it Real – How Authentic is Your Corporate Purpose? developed with IMD business school, shows how companies can assess themselves to discover, define and deliver their corporate purpose. Burson-Marsteller and Swiss-based IMD have been working together to research corporate purpose since 2008.

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Burson-Marsteller Named Global Agency Of Record For Meltwater

April 6, 2015

Burson-Marsteller, a leading global public relations and communications firm, today announced that Meltwater, a global leader in media intelligence software solutions, has named it agency of record. Burson-Marsteller will work with Meltwater in key markets in North America, Europe and Asia-Pacific to provide media relations, product launch support and overall brand management.

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Burson-Marsteller Names Jon Wentzel Executive Vice President, U.S. Chief Client Officer

March 24, 2015

Burson-Marsteller, a leading global public relations and communications firm, today announced that Jon Wentzel has joined the company as Executive Vice President, U.S. Chief Client Officer. Wentzel will work closely with U.S. CEO Michael Law to build client relationships, ensure access to Burson-Marsteller’s full suite of services and implement best practices in client service nationwide.

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Burson-Marsteller Announces Key Strategic Partnership in Nigeria

March 16, 2015

Burson-Marsteller, a leading global public relations and communications firm, today announced the launch of CMC Connect Burson-Marsteller in Lagos and Abuja, Nigeria. The announcement marks the further strengthening of the long-standing relationship between the two companies, and brings the total number of Burson-Marsteller branded operations across the continent to 29.

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Erasmus Generation Survey: Young People Urge EU to Be More United On The World Stage and Less Bureaucratic

March 5, 2015

The Erasmus Generation Survey, carried out by ThinkYoung, a Brussels-based youth think tank, and Burson-Marsteller, a leading global public affairs and public relations firm, invited 1,500 young Europeans to respond to a 15-question online questionnaire. The aim is to highlight the values of people aged 18 to 40 and to contribute to the direction of future European policy by calling on those in office to act.

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Burson-Marsteller Wins Two In2 SABRE Awards

February 19, 2015

Burson-Marsteller, a leading global public relations and communications firm, today announced that it has won two 2015 In2 SABRE Awards North America. Presented by The Holmes Report, the In2 SABRE Awards North America recognize the broad range of creative work across paid, earned, shared and owned media, and celebrate the exceptional talent shaping the future of marketing and communications. The awards were announced at a ceremony in San Francisco on Feb. 18.

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Burson-Marsteller Names New Market Leader for Chile

January 28, 2015

Burson-Marsteller, a leading global public relations and communications firm, recently announced that León Guzmán has been named Market Leader of Burson-Marsteller Chile. Guzmán will lead a multidisciplinary team of consultants working in the areas of public and corporate affairs, technology, brand communication, reputation management, crisis and digital strategies.

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Burson-Marsteller Names Terri-Helen Gaynor Asia-Pacific CEO

January 14, 2015

Burson-Marsteller, a leading global public relations and communications firm, today announced that Terri-Helen Gaynor has joined the company as President and Chief Executive Officer, Asia-Pacific, effective immediately. Gaynor succeeds Patrick Ford, who had been Chair of the Asia-Pacific region since October 2012.

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2015