Press Releases

Burson-Marsteller Appoints Jorge Ortega Executive Vice President, Managing Director of Agency’s Miami Office

May 4, 2015

Burson-Marsteller, a leading global public relations and communications firm, today announced Jorge Ortega has joined the company as Executive Vice President and Managing Director of the agency’s Miami office, which serves the Florida market and is the headquarters for Burson-Marsteller’s Latin America regional business. He will lead a multidisciplinary team of communications professionals supporting clients in brand communications, public and corporate affairs, reputation management, crisis response and digital strategies. Ortega will provide strategic and creative counsel while helping clients leverage Burson-Marsteller’s suite of global services and diverse talent. This will be Ortega’s second term with Burson-Marsteller, where he began his career.

READ MORE

Twitter Has Become the Channel of Choice for Quick Government Interaction and Six-Second Soundbites

April 28, 2015

Over the past four years, Twitter has become the social media channel of choice for world leaders to reach large audiences with key messages and soundbites, according to Burson-Marsteller’s Twiplomacy study, an annual global survey of world leaders on Twitter. Twiplomacy aims to identify the extent to which world leaders use Twitter and how they connect on the social network.

READ MORE

Burson-Marsteller Launches StudioB

April 23, 2015

Burson-Marsteller, a leading global public relations and communications firm, today announced the U.S. launch of Burson-Marsteller StudioB, a fully integrated, real-time, data-driven center of creativity, content production and distribution.

READ MORE

Burson-Marsteller Appoints Andrew Cecil to Lead EMEA Public Affairs

April 20, 2015

Burson-Marsteller, a leading global public relations and communications firm, today announced that Andrew Cecil has been appointed Chairman of the company’s Europe, Middle East and Africa (EMEA) Public Affairs practice. Andrew Cecil has 20 years of leadership experience in public and corporate affairs, with a particular focus on the technology, media and retail industries. He will be based in Brussels, where Burson-Marsteller has a team of over 20 nationalities, and will lead the agency’s practice throughout the Europe, Middle East and Africa region.

READ MORE

Genesis Burson-Marsteller and WhiteKettle Consulting Announce Strategic Partnership

April 17, 2015

Genesis Burson-Marsteller, a leading public relations and public affairs consultancy that delivers integrated communication services to some of the best global and Indian companies, has formed a strategic alliance with WhiteKettle Consulting, one of India’s pioneering corporate social responsibility (CSR) consulting firms. Headquartered in Mumbai, WhiteKettle will now partner with Genesis Burson-Marsteller to address all client corporate social responsibility needs. The partnership will enable businesses to create and execute effective strategies that lead to maximum social impact while ensuring sustainable business growth.

READ MORE

“Keeping It Real”- Burson-Marsteller and IMD Business School Identify Drivers of Corporate Authenticity

April 14, 2015

Burson-Marsteller, a leading global public relations and communications firm, today launched a new study which, for the first time, identifies the key drivers of authentic corporate purpose. Keeping it Real – How Authentic is Your Corporate Purpose? developed with IMD business school, shows how companies can assess themselves to discover, define and deliver their corporate purpose. Burson-Marsteller and Swiss-based IMD have been working together to research corporate purpose since 2008.

READ MORE

Burson-Marsteller Named Global Agency Of Record For Meltwater

April 6, 2015

Burson-Marsteller, a leading global public relations and communications firm, today announced that Meltwater, a global leader in media intelligence software solutions, has named it agency of record. Burson-Marsteller will work with Meltwater in key markets in North America, Europe and Asia-Pacific to provide media relations, product launch support and overall brand management.

READ MORE

2015