Press Releases

Jane Madden Joins Burson-Marsteller As Managing Director, Head of U.S. Corporate Responsibility

July 27, 2015

Burson-Marsteller, a leading global public relations and communications firm, today announced Jane Madden has joined the firm as Managing Director, Head of Corporate Responsibility. Madden has 25 years of experience as an authority on corporate responsibility strategy; Environmental, Social, Governance (ESG) performance; and communications. She is a senior member of the firm’s U.S. Corporate and Financial Practice and reports to the Practice Chair and New York Market Leader, Alan Sexton. Madden is based in Chicago.

READ MORE

Burson-Marsteller Launches US-based Cuba Specialty Offering

July 2, 2015

Burson-Marsteller, a leading global public relations and communications firm, today announced the launch of the Burson-Marsteller Cuba Specialty Team, a new US-based offering that provides clients with strategic counsel on the political and economic environments in both the U.S. and Cuba, as well as advice and guidance in planning for and communicating effectively about eventual Cuba market entry.

READ MORE

New The Atlantic/Aspen Institute Survey: Majority of Americans Express Optimism About Own Lives, Yet Believe American Dream Is Suffering

July 1, 2015

On the eve of Independence Day, the American people are overwhelmingly optimistic about their own personal lives and ability to live the “American Dream,” even as three fourths are worried the Dream is suffering overall, according to a 2015 The Atlantic/Aspen Institute survey conducted by Burson-Marsteller and Penn Schoen Berland (PSB), and based on a quantitative online survey in the U.S. among 1,988 General Population and 513 Broad Elites.

READ MORE

Burson-Marsteller Names Margaret Key CEO, Asia-Pacific

June 25, 2015

Burson-Marsteller, a leading global public relations and communications firm, today announced that, effective immediately, Margaret Key has been named CEO, Asia-Pacific. Prema Sagar, Principal and Founder of Genesis Burson-Marsteller, takes on the additional title of Vice Chair, Asia-Pacific. Key is based in Hong Kong, and Sagar is based in New Delhi.

READ MORE

Heidi Sinclair Rejoins Burson-Marsteller as Senior Strategist

June 18, 2015

Burson-Marsteller, a leading global public relations and communications firm, today announced Heidi Sinclair has rejoined the firm as Senior Strategist. Sinclair is a 30-year communications and marketing veteran who combines strategic consulting with operational strength and whose expertise spans the technology, philanthropy, entertainment and media, financial services and packaged goods industries.

READ MORE

Genesis Burson-Marsteller Announces Two New Centers of Expertise: GBM Issues & Crisis Group and GBM Client Studio

June 16, 2015

Genesis Burson-Marsteller (GBM), a leading public relations and public affairs consultancy that delivers integrated communications services to some of the best global and Indian companies, today announced it has carved out two Centers of Expertise – GBM Issues & Crisis Group and GBM Client Studio, with dedicated teams comprised of senior counselors, former journalists and digital specialists, for servicing and addressing client needs pertaining to these specialized areas.

READ MORE

Burson-Marsteller and The LAGRANT Foundation Welcome Three Interns to the 2015 Harold Burson Summer Internship Program

May 29, 2015

Burson-Marsteller, a leading global public relations and communications firm, and partner The LAGRANT Foundation (TLF), is pleased to welcome three talented ethnic minority students interested in careers in public relations to the 2015 U.S. Harold Burson Summer Internship Program (HBSI). The U.S. HBSI Program provides junior and senior college students with valuable, real-world agency experience that allows them to join a client team or practice group where they work hand-in-hand with seasoned public relations professionals.

READ MORE

Burson-Marsteller Supports Fourteenth Annual AIDS/Lifecycle Ride to End AIDS

May 28, 2015

Burson-Marsteller, a leading global public relations and communications firm, today announced its pro-bono engagement with AIDS/LifeCycle, a fully supported seven-day, 545-mile bicycle ride from San Francisco to Los Angeles that raises awareness and funds for the treatment of HIV/AIDS. Burson-Marsteller will provide media relations, social media engagement, and content production and distribution services for the ride, which will take place from May 31 to June 6, 2015, and the firm has fielded a team to cycle the route.

READ MORE

2015