Press Releases

Nearly Half of Arab Youth Keen to Embrace Modernity

April 7, 2014

Significant jump in preference among region’s youth for modern values and beliefs from 17% in 2011 to 46% in 2014 UAE continues to be seen as a model nation, and favoured destination to live Saudi Arabia seen as the region’s biggest ally Dubai, UAE, April 7, 2014 – Young people across the Arab World are ...


Catherine Sullivan Joins Burson-Marsteller as Managing Director, Worldwide Communications

April 1, 2014

NEW YORK, April 1, 2014 – Burson-Marsteller, a leading global public relations and communications consultancy, today announced the appointment of Catherine Sullivan as Managing Director, Worldwide Communications. In her new role, Sullivan will manage the firm’s external and internal communications initiatives. She will be based in Burson-Marsteller’s worldwide headquarters in New York and will report ...


Twitter Followers of Fortune Global 100 Companies are More Connected and Influential than Average Twitter Users

March 25, 2014

Technology and Automobile Industries Have Most Socially Connected Twitter Followers; Healthcare and Retail Industry Lag New York, March 25, 2014 – Individuals who follow Fortune Global 100 companies on Twitter are more connected and more influential than the average Twitter user, according to research that analyzes the influence and demographics of people using the social ...


Allison Lim Returns to Burson-Marsteller as Managing Director of Public Affairs and Government Communications for Asia Pacific

March 4, 2014

SINGAPORE, MARCH 4, 2014 – Burson-Marsteller, a leading global public relations and communications firm, today announced the appointment of Allison Lim as Regional Managing Director, Public Affairs and Government Communications, Asia Pacific. Based in Singapore, where she previously served as Market Leader for Burson-Marsteller from 2007 until 2011, Lim will focus on expanding the firm’s ...


Burson-Marsteller announces further strategic moves in Africa

February 27, 2014

Johannesburg, 27 February 2014 – Burson-Marsteller, a leading global public relations and communications firm, today announced further important strategic moves in Africa. Arcay Burson-Marsteller, which celebrates 25 years in Africa this year, and became a majority owned subsidiary of Burson-Marsteller in September 2011, has been renamed Burson-Marsteller with immediate effect. In addition 12 of the ...


G(irls)20 and Burson-Marsteller Partner to Elevate the Voices of Girls and Women Globally

February 20, 2014

New York, February 20, 2014 – G(irls)20, a global social profit organization that works towards the economic empowerment of girls and women around the world announced today that Burson-Marsteller, a global public relations and communications firm, will be its official media and communications partner. Designed according to G20 architecture, as an annual forum for international ...


Margaret Key Named Chief Operating Officer, Burson-Marsteller Asia-Pacific and Daisy King as President, Burson-Marsteller China

February 19, 2014

HONG KONG, FEBRUARY 19, 2014 – Burson-Marsteller, a leading global public relations and communications firm, today announced the appointment of Margaret Key as Chief Operating Officer for Asia- Pacific, and Daisy King as President of Burson-Marsteller China. Both appointments will be effective March 1, with Key and King continuing to report to Worldwide Vice Chairman ...


Genesis Burson-Marsteller and Medulla Communications Strengthen Pharma and Healthcare Offering Through an Exclusive Partnership to Boost Collective Strength in Health and Wellness Communication

February 11, 2014

NEW DELHI, FEBRUARY 11, 2014– Genesis Burson-Marsteller, leader in integrated communications, specializing in public relations, public affairs, crisis communications and digital marketing, today announced its strategic partnership with Medulla Communications, a specialized healthcare communications agency, aiming to provide integrated strategic, creative and medical communication solutions for the Health and Wellness sector. Headquartered in Mumbai, Medulla ...


Burson-Marsteller Names Barkha Patel-Zinzuwadia Singapore Market Leader

January 29, 2014

SINGAPORE, JANUARY 29, 2014 – Burson-Marsteller, a leading global public relations and communications firm, today announced the appointment of Barkha Patel-Zinzuwadia as Singapore Market Leader and member of the Asia Pacific leadership team. Patel-Zinzuwadia will serve as the head of Burson-Marsteller’s Singapore operations, leading new business development and key client portfolios. Patel-Zinzuwadia will report to ...


When It Comes To The Super Bowl, The Game Is Still King, Burson-Marsteller Survey Reveals

January 27, 2014

Commercials, Entertainment and Social Media Only Enhance the Experience NEW YORK, January 27, 2013 – A majority of Americans believe the Super Bowl is better today because of entertaining ads and stellar halftime shows, but what they really crave is football. According to a national study commissioned by Burson-Marsteller’s Fan Experience specialty group and fielded ...