Burson Marsteller Blog

Only Six Months to CES 2018 – Are You Ready?

July 19, 2017 12:55 pm | Posted by
  • Jodi Brooks
  • Did you know… there are only six months to go until CES 2018? In anticipation of the annual Las Vegas event, let’s consider what’s next in the world of consumer electronics: AI and Voice-enabled Everything. If you’ve ever had an awkward or frustrating exchange with a virtual personal assistant (VPA)—for example trying to get Siri […]

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    Technology – Making a Better You at CES 2017

    December 22, 2016 3:03 pm | Posted by
  • Jodi Brooks
  • It’s hard to imagine, but every year the Consumer Electronics Show (CES) gets bigger and better than the year before. Next month, the Las Vegas Convention Center will be abuzz with 2.4 million square feet of the most awe-inspiring innovations around. But not all of them will be the brainchildren of the companies you normally associate with CES.

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    How Hospitals Are Improving the Patient Experience

    August 1, 2016 3:42 pm | Posted by
  • Jodi Brooks
  • The stores I frequent know me so well. They know intimate things about me like my preferences, my shoe size, my shopping habits and how much I spend. If retailers can use technology to get this close to me and work unceasingly to improve my “customer experience,” why couldn’t my doctor or hospital?

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    What Will Be Catching at HIMSS This Year

    March 1, 2016 3:27 pm | Posted by
  • Jodi Brooks
  • Have you noticed new payment options attached to your healthcare accounts? Did you ever imagine choosing a doctor or clinic would involve comparing procedure and medication costs the way you’d compare the price of a refrigerator? Healthcare is becoming more consumer-friendly thanks to technology, and this is just one of the exciting themes I foresee hitting the news at HIMSS this year. In addition, we’ll see the industry offering innovative new solutions to protect patient privacy and data security while simultaneously giving physicians access to the data they need to give their best diagnoses and treatment options.

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