Chair, U.S. Healthcare Practice
Henry Engleka is Chair of Burson-Marsteller’s U.S. Healthcare Practice. He has more than 20 years of experience in healthcare communications, marketing and management. His expertise includes positioning, corporate image, rankings, physician and patient self-referral, reputation management, cause-related marketing, crisis communications, internal communications and media relations. An advocate of integrated communications platforms, Henry works with clients to harness the power of multiple programmatic areas such as philanthropy, corporate sponsorships, advertising, communications, public affairs, owned, paid and earned media.
Before joining Burson-Marsteller, Henry was a Senior Consultant and Marketing Steering Committee Member at the John Theurer Cancer Center at Hackensack University Medical Center. Prior to this role, he was Executive Vice President leading the New York Health and Wellness practice at Porter Novelli, where he led innovation and technology strategies and conceptualized and launched the firm’s U.S. Payer/Policy Advisory Board to counsel clients seeking to develop value-based reimbursement strategies. Henry also developed communications and marketing programs across a variety of industries including biotech, data-analytics, health system and pharmaceutical to improve provider and patient engagement, reputation management, crisis mitigation and increased market share.
Prior to his work with Porter Novelli, Henry was CEO and Founder of P4 Strategy Group, a strategic health communications agency in New York City. He also co-founded Zibbel Inc., which offers mobile health solutions to providers of health services (integrated delivery systems, pharmaceutical companies, employers, payors, etc.) as channels to consumer and physician end-users. Earlier in his career, he spent nine years with Widmeyer Communications, ultimately serving as Principal and Managing Director of the New York office.
Before he began working in communications, Henry served as Chief Operating Officer for the Mount Carmel Guild Behavioral Health System managing day-to-day operations and focusing on revenue cycle management. Engleka also served as Assistant Executive Director and Staff Director for the American Psychological Association (APA) in Washington, D.C. While at the APA, Engleka conceived, developed and edited a series of books designed to help behavioral health professionals understand and succeed in the rapidly changing marketplace.