Zurich and Washington, DC, August 7, 2012 – Burson-Marsteller, a leading public relations and communications firm, today announced it has launched a new subsidiary, Consitor (www.consitorhealth.com). Consitor is focused on helping healthcare companies and institutions develop integrated communication strategies targeting their critical stakeholders within the healthcare and science community. Consitor is staffed with scientists, clinicians, marketers, branding specialists and public health experts. Consitor’s teams provide clients with support in strategy development, brand life cycle management, key opinion leader (KOL) development, scientific communications, health economics, policy, advocacy and market access. The firm will work on business issues that impact clients at both the corporate level and the product level.
“Consitor will help companies build and communicate their unique scientific contributions in ways that resonate with healthcare decision makers, providers and users,” said Burson-Marsteller Worldwide CEO Donald A. Baer. “Consitor’s strategic support will help clients achieve crucial differentiation from the competition.”
Consitor has offices in Zurich, Switzerland under the leadership of Dr. Toula Stoffel and Washington, DC under the leadership of Dr. Reyn Archer.
“Consitor’s strategic approach rests on linking three critical elements, namely science, medicine and health,” said Consitor President Dr. Stoffel. “Showing the link between these elements will serve to drive the development of a winning strategy.”
“Policy and advocacy for new and existing paradigms are key to framing the value for society and improving health and science outcomes,” said Consitor CEO Dr. Archer. “Consitor knows how to connect the pieces to reach defined goals providing benefits for patients, society, healthcare professionals and the organizations themselves.”
Dr. Toula Stoffel
Currently, Dr. Toula Stoffel has been leading Burson-Marsteller’s EMEA Healthcare Practice since 2009. Before joining Burson-Marsteller in 2008, she was Vice President and Scientific Director at Sudler & Hennessey in New York. In this position, Dr. Stoffel functioned as the Senior Medical Strategist for the areas of Oncology, Neurology and Metabolics in product launch, marketing, medical and clinical trial communications. Dr. Stoffel has a medical background and is a former Assistant Professor of Laboratory for Cancer Biology at Rockefeller University in New York. She is a member of the American Association for Cancer Research, the American Society of Hematology, the American and European Societies of Clinical Oncology and the New York Academy of Sciences. She is a Lymphoma Foundation Fellow of the Americas and her research has resulted in a number of high impact original publications and expert reviews.
Dr. Reyn Archer
Dr. Reyn Archer is a Managing Director and Chief Medical Officer in Burson-Marsteller’s U.S. Healthcare Practice. He supports public health, health policy and health system regulation communications programs for the practice. Earlier in his career, Dr. Archer served as Commissioner of the Texas Department of Health. He oversaw 118 public health programs including acute care Medicaid–payer contracts and the state vendor drug program, health facility regulation, food safety, communicable and environmentally mediated disease programs, and healthcare services for women and children. He has been a leader on critical public health issues such as diabetes, obesity, hepatitis, food borne illness, immunization and toxicology. Prior to his career in communications and government, he was a practicing obstetrician and gynecologist in the Washington, DC area.
Consitor (www.consitorhealth.com) is a division of Burson-Marsteller that helps clients develop customized business strategies geared to drive future success within the healthcare, science and technology marketplace. Consitor offers a team of dedicated specialists with a combined knowledge and expertise spanning the fields of Strategy Development, Brand Life Cycle Management, KOL Development and Scientific Communications, Advocacy and Policy, Medical Education, Health Economics, and Market Access. Consitor teams counsel clients on business issues at both the corporate level and product level. A key aim is to help clients break away from a siloed approach to stakeholder engagement and develop a fully integrated approach to healthcare policy and communications issues.