Hong Kong, February 4, 2009 – Burson-Marsteller, a leading global public relations and public affairs consultancy, has appointed Mr. Sahala Sianipar as the Managing Director of its Corporate/Financial Practice in Asia Pacific, based out of Singapore. Prior to taking up his new regional role, Mr. Sianipar successfully orchestrated the firm’s re-entry into the Indonesian market as Director of South Asia and Market Leader Indonesia.
Regional CEO and President of Burson-Marsteller Asia Pacific, Mr. Simon Pangrazio said that Mr. Sianipar has the right mix of experience and expertise to continue to play a key role in developing Burson-Marsteller’s business in Indonesia in addition to building the firm’s regional Corporate/Financial Practice.
“Sahala’s deep corporate, financial and public affairs experience and expertise have played an important role in many client assignments in Southeast Asia and across our region. In his new role, Sahala will drive the collaborative development of corporate/financial opportunities across the region,” Mr. Pangrazio said.
A native of Indonesia, Mr. Sianipar commenced his career with Burson-Marsteller in Jakarta after graduating with Masters Degrees in International Studies and Organizational Communications from Ohio University in the USA. He went on to gain experience in both the public and private sectors before returning to the firm in 2006. Based in Singapore since 2000, Mr. Sianipar has more than 14 years experience in public affairs, advocacy, corporate and financial communications, new market entry, corporate responsibility and crisis management.
“I look forward to the opportunity to work closely with my colleagues across Burson-Marsteller’s global network to provide strategic support and solutions to clients across Asia Pacific in this challenging environment. There has never been a more critical time for organizations in these sectors to enhance their communications efforts with their stakeholders,” Mr. Sianipar said.
Burson-Marsteller has Corporate/Financial professionals deployed in major business centers around the world. They include practitioners with extensive backgrounds in corporate management, investment banking, law, securities regulation, organizational development, journalism, and marketing, among others.
Burson-Marsteller (www.burson-marsteller.com), established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising and web-related services. The firm’s seamless worldwide network consists of 71 wholly-owned offices and 58 affiliate offices, together operating in 83 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDQ: WPPGY), one of the world’s leading communications services networks.