New Delhi, November 12, 2008 - Genesis Burson-Marsteller, voted India Consultancy of the Year 2008 by Holmes Report, announced an ‘exclusive’ partnership with Hand in Hand (www.hihseed.org) to offer best-in-class CSR expertise & services to the clients of the firm. Hand in Hand is a development organization respected worldwide for its work in improving the economic and social status of the very poor.
This unique alliance will offer clients of the firm not only opportunities to participate in best-in-class credible, cost-effective and sustainable CSR programmes but also expertise to develop, implement and monitor programmes that make a difference to the communities they support.
“The differentiators for corporations are changing merely from profits to include a measure of contribution towards the well-being of its communities. This makes Corporate Social Responsibility central to successful execution of a corporation’s business strategy”, says Ashwani Singla, Chief Executive, Genesis B-M.
The range of CSR services would include CSR preparedness assessment; design-to- implementation of CSR programmes; enhancing organization’s CSR capacity through a unique ‘build-operate-transfer’ model; design, and development of Annual Corporate Social Responsibility Reports, amongst others.
“A lot of companies who would like to initiate meaningful CSR programmes need expertise on the ground to help develop and implement their CSR agenda. This alliance fills this critical gap between good intent and successful implementation,” says Percy Barnevik, Chairman, Hand-in-Hand International and former global CEO of ABB.
Genesis Burson-Marsteller (
www.genesisbm.in) is India's most respected public relations and public affairs firm. The firm has 7 offices and a domestic affiliate network that reaches over 100 cities across the country. Genesis B-M is known for its insight-based strategies, innovative execution and strong focus on measurement of results.
Genesis Burson-Marsteller is the India operation of Burson-Marsteller (
www.burson-marsteller.com) a leading global public relations and public affairs firm established in 1953. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising, and web-related services. The firm’s seamless worldwide network consists of 57 wholly-owned offices and 46 affiliate offices, together operating in 59 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDQ: WPPGY), one of the world’s leading communications services networks.
Hand in Hand is a development organization whose objective is to eliminate extreme poverty. It has created a unique and successful method in Tamil Nadu, changing the lives of several hundred thousand poor families. Its focus is on enterprise and sustainable job creation through training and microloans. It is led by Dr Kalpana Sankar and Dr Percy Barnevik, former global CEO of ABB and board member of several international companies.